Sales Operations Analyst 3

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Job Description:

Serve as a central point for discovery and standardization of demand generation and lead management processes and practices as well as establishing data standards across marketing segments and geo regions as it relates to Top of Funnel activities. Build and maintain the marketing portion of the funnel and partner with other departments on how those fit into the full funnel across RevOps, Sales, CSM, Sales and Marketing Analytics. Establish ongoing lead object hygiene: rules and cadence for merging records, archiving records, mitigating bot attacks on marketing webforms (in partnership with DBM and tech teams), and lead enrichment to enable automated segmentation and personalization. Develop and gain agreement of definitions and oversight for MAL, MQL, SAL as well as unqualified leads reason codes. Document KPls and reporting requirements and work closely with the Marketing and Sales analytics teams to reflect these in the lead dashboard. Establish and apply scoring and grading datapoints for data-quality reporting and creating sales triggers. Document, prioritize and socialize asks / pitch decks for annual budget and roadmap planning. Partial telecommuting permitted from within a commutable distance.

Minimum Requirements: Master’s degree, or foreign equivalent, in Business Analytics, Operations Research, Consumer Behavior, or a related field plus 18 months of experience in the job offered or a related occupation.

Special Skill Requirements:

1. Lead management: Improve lead data hygiene, routing, and enrichment while generation lead reports in Salesforce Sales Cloud – 18 months.

2. Marketing automation: Optimize marketing asset setup, prospect data sync, and lead scoring models using a Marketing Automation platform (Pardot or Marketo) – 18 months.

3. Data analysis and visualization: Partner with the analytics team to structure B2B sales and marketing data, document KPIs, and uncover insights using data analysis and visualization tools (Excel or Tableau) – 18 months.

4. Web and ad technology: Experience in marketing data tracking and attribution using ad and web technologies (UTM parameters, Google Analytics, or ad platforms) – 18 months.

5. Project management: Lead cross-functional projects from planning to execution using software applications (Excel or Jira) – 18 months.

Preferred Qualification:

EOE, including disability/vets.

Must be legally authorized to work in the U.S. without sponsorship