Director of Demand Generation

WHO WE ARE:

MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 6 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.

As Director, Demand Generation, you will own and scale MagicSchool’s acquisition engine-driving high-quality free user signups and marketing-qualified leads (MQLs) that convert into active users, Plus subscriptions, and enterprise opportunities. You will lead the strategy, execution, and optimization across demand generation campaigns, account-based marketing (ABM), and regional/national events.

You are accountable for hitting ambitious acquisition targets while ensuring the quality of those leads supports strong downstream conversion by our Growth Product team (free → Plus) and Sales team (MQL → Opportunity). Volume without quality will not be considered success—you will be measured on acquisition and the conversion health of the leads you generate.

You will be the owner of MagicSchool’s top-of-funnel growth and a critical driver of our revenue strategy.

Responsibilities

Strategic Leadership & Acquisition Ownership

• Own the integrated demand generation strategy to deliver qualified free users and MQLs that meet or exceed downstream activation and opportunity creation benchmarks.
• Partner with the Growth Product team to align on acquisition profiles, target segments, and free user activation goals.
• Align with Sales to ensure MQLs meet ICP and engagement criteria for high conversion to SQLs and Opportunities.
• Provide acquisition and pipeline forecasts, conversion insights, and strategic recommendations to the executive team.
• Balance acquisition volume with quality, ensuring that growth in signups/MQLs leads to measurable improvements in downstream conversion and revenue impact.

Campaigns & ABM

• Lead multi-channel campaigns across designed for both self-serve PLG and enterprise ABM motions.
• Own ABM strategy for 1:Many, 1:Few, and 1:1 plays targeting priority accounts and strategic districts/states.
• Continuously optimize campaigns for CAC efficiency, funnel conversion rates, and LTV impact.

Events & Regional Marketing

• Lead the national and regional events strategy—trade shows, conferences, executive dinners, and roadshows—that generate high-quality leads and accelerate deals.
• Integrate events with ABM and digital campaigns for pre-, during-, and post-event engagement that maximizes ROI.

Team Leadership & Development

• Manage and develop a cross-functional demand gen team, including:
• Demand Generation Manager – national campaigns, sales enablement, overflow campaign support for regional marketing team
• Events & Regional Marketing Team – 3 regions + freelance support
• Attract, hire, and develop top talent across specialties, creating a culture of accountability, performance, and experimentation.

Experience & Qualifications

• 10+ years in B2B SaaS marketing, with at least 5 years leading demand generation at scale.
• Proven PLG, freemium, or B2C2B experience, with a track record of driving free/PQL → enterprise conversion.
• History of owning acquisition and pipeline targets of at least $X/year while maintaining strong downstream conversion rates.
• Deep expertise in ABM and event marketing.
• Proficiency with modern marketing tech stacks (HubSpot/Marketo, Salesforce, 6sense/Demandbase, Google Analytics, Webflow, etc.).
• Strong analytical skills, with expertise in attribution, forecasting, and data storytelling.
• Experience managing multi-million-dollar budgets and optimizing for ROI.
• Thrives in high-growth, fast-paced environments; able to balance strategy with hands-on execution.

Notice: Priority Deadline and Review Start Date

Please note that applications for this position will be accepted until 9/28/25 - applications received after this date will be reviewed on an intermittent basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.

Why Join Us?

• Work on cutting-edge AI technology that directly impacts educators and students.
• Join a mission-driven team passionate about making education more efficient and equitable.
• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.
• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.
• Every employee is offered generous stock options, vested over 4 years.
• Plus a 401k match & monthly wellness stipend

Our Values:

• Educators are Magic: Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.
• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.
• Community: Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.
• Innovation: The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.
• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.
• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.
• Excellence: Educators and students deserve the best - and we strive for the highest quality in everything we do.