Media Supervisor

As a Media Supervisor, Programmatic, you will lead the development and execution of programmatic media strategies for Tier 2 media, focusing on local and regional markets. You will ensure campaigns are aligned with client goals and objectives, overseeing the setup, trafficking, and optimization of programmatic campaigns across various DSPs, including DV360, The Trade Desk, Amazon and others.

You will manage programmatic media buying and digital advertising strategies across multiple channels, with a strong emphasis on activating campaigns in local markets. As an important point of contact for multiple campaigns, you will foster relationships internally and externally, communicate campaign progress, and provide actionable strategic recommendations.

In addition, you will lead and mentor junior team members, ensuring seamless collaboration with internal business partners and stakeholders. As a programmatic expert, you will drive best practices, continuously optimize campaign performance, and ensure successful execution.

You Will:

• Develop and execute programmatic media strategies, with a focus on local and regional markets.
• Ensure that programmatic campaigns align with client goals and objectives while overseeing the setup, trafficking, and optimization of campaigns across various DSPs (e.g., DV360, The Trade Desk, Amazon, and Yahoo).
• Steward the trafficking process involving the internal Ad Operations team as well as external partners such as CM360 and Innovid.
• Manage programmatic media buying and digital advertising strategies across multiple channels, including Online Video and CTV.
• Act as a point of contact for clients, building and maintaining strong relationships, providing regular updates, and offering strategic recommendations.
• Oversee campaign performance, continuously optimizing strategies to meet client objectives and improve key performance metrics.
• Lead, mentor, and provide guidance to a team of associates, ensuring effective collaboration with internal business partners, stakeholders, and cross-functional teams.
• Drive the adoption of programmatic best practices, ensuring that campaigns are executed efficiently and effectively across all media channels.
• Ensure seamless communication and alignment between internal teams and external partners to deliver successful campaigns.
• Stay current with industry trends and emerging technologies, providing thought leadership to drive innovation within the programmatic space.
• Work with Critical Mass headquarters to execute payment of invoices and pre-bill process.

You Have:

• 4-6 years of media experience, including 2-3 years in programmatic media buying.
• Strong proficiency in trafficking and reporting, with experience in platforms like DV360 and TTD (Amazon and Yahoo are a plus).
• Oversee year-round Tier 2 media, balancing model mix, sales events, pacing, and troubleshooting issues.
• Experience managing video campaigns, specifically in CTV and online video; familiarity with Innovid for ad serving is a plus.
• Must have advanced skills utilizing Prisma for end-to-end campaign management.
• Lead and guide a team to ensure effective campaign execution across 70 local markets, managing large-scale campaigns with precise audience targeting and model segmentation.
• Worked with media partners to setup programmatic deals that service the outcomes of various campaigns
• Proven ability to manage campaigns with a focus on efficiency and optimization, particularly for Tier 2 markets and local campaigns.
• Strong interpersonal, written, and verbal communication skills, with the ability to collaborate effectively across teams and geographies.
• Ability to work independently while managing priorities, meeting deadlines, and adapting to new challenges.
• Experience working in an agency environment, negotiating programmatic deals, and managing local broadcast efforts in conjunction with digital media.
• Strong project management, planning, and organizational skills, with the ability to manage multiple campaigns simultaneously while ensuring alignment with business goals.
• Collaborate with business partners to communicate key business updates, initiatives, and organizational changes effectively.
• Demonstrate self-awareness/professionalism in all interactions, ensuring that communication style adapts to different audiences and situations.

Nice-to-Have:

• Experience accessing live broadcast inventory as well as buying programmatic media.
• Familiarity with OMC and leveraging omni-channel strategies for integrated campaigns.

What We Offer 

• Global maternity and parental leave 

• Competitive benefits packages 

• Vacation, compassionate leave, personal/sick days, and flex days 

• Access to online services for families and new parents 

• Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 

• 13 affinity groups 

• Internal learning and development programs 

• Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.