Paid Media Ops Specialist

Description

We're looking for a Paid Media Ops Specialist to work with our US client. They’re a small and mighty team that’s fast-growing (they’ve been an Inc. 5000 honoree twice now) and looking to evolve into a world-class leading agency, driving amazing results as marketers.

Are you looking to do the best work of your career as a marketer? Do you want to be part of a hardworking and collaborative team that will push and motivate you? Do you get excited about Paid Media strategies, A/B testing, mathematics/analytics and CRO?

If you answer yes, yes, and yes, keep reading - we’ve got something exciting for you.

As a Paid Media Ops - Specialist, you will handle operational execution of campaigns, pixel tracking and reporting, supporting the Account Lead in driving and achieving performance goals for our clients.

Requirements

Must-Haves:

• Educational background - you have a least a Bachelors degree in Science/Mathematics/Engineering/Marketing (or equivalent)
• Paid Media Mega-Mastery - you have strong product knowledge on Google Ads (Search, Display, PMax, YouTube) and/or LinkedIn Ads, knowing what product features to utilize in order to achieve the desired performance outcome. You frequently look into using automation to help improve efficiency such as utilizing Google Ads scripts and Zapier.
• AI Driven - you understand the power and limitations of AI. You know when, where, and how to apply it to increase productivity and speed. Examples of this may include:

• Research
• Writing
• Data Analysis
• Strategy Development
• Ideation
• Creating Google Ad Scripts

• Pixel tracking and management - you are comfortable with auditing and identifying a website’s key conversion points and setting up conversion tracking that’s more complex (e.g. javascript, APIs, custom events, element visibility) beyond thank you pages through Google Tag Manager. Solid understanding of utm parameters.
• Looker Studio / Supermetrics - you can build and manage great-looking dashboards in Looker Studio, and have experience using Supermetrics. You are familiar with using advanced features, such as data blends, calculated fields, regular expressions (regex), and advanced filtering.
• Strong communication skills - you are an effective communicator verbally over video conferencing, as well as asynchronously over Slack and project management tools. You understand the importance of over-communicating, especially in a remote role, to minimize downtime and maximize productivity.
• Highly organized & process driven - you’re able to use project management tools to break out that tasks need to be done by when and by who, stay on top of multiple projects and ensure client delivery is met. You’re a self-starter who needs minimal supervision/instruction who is proactive on getting things done.
• Analytical and data driven - you don’t just make guesses as to why metrics go up or down, but are comfortable diving deep and analyzing data in order to draw actionable insights and conclusions. You have strong proficiency in Excel (pivot tables, building charts, vlookups)
• Results driven - you have a track record of achieving results, and if you’re not getting results, you have an insatiable appetite to identify opportunities, get buy-in and execute. You know how to identify where the opportunities are in order to move the needle, and not be focused on just checking off a checklist (although those are important)
• Real Experience - you have a proven track record of Paid Media achievements, with typically 3+ years of Google Ads/LinkedIn Ads experience of managing large budgets (US$10k+ monthly)
• Passionate About Paid Media - your YouTube history is filled with Paid Media content, you are in the Paid Media forums, you could talk for hours about this stuff, it’s more than a job - it’s what makes you great professionally.

Nice To Have:

• Experience in B2B SaaS/Enterprise technology
• Experience in other Paid Media channels (e.g. Reddit Ads, Programmatic)
• Web development skills (using HTML/CSS, Javascript)
• Experience with landing page optimization - using Unbounce
• Experience at an agency or startup, or as a consultant.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!