Partner Marketing Manager (Technology Partners)

About Us

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 50,000 teams every week.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

• Code-based data transformations unlock transparency, flexibility, and collaboration
• Analysts should adopt software engineering best practices to build trusted data products
• Core analytics infrastructure should be open source and user-controlled
• Analytic code—not just tools—should be shared and community-driven

dbt is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

About the Role

As a Partner Marketing Manager, you’ll play a critical role in shaping and executing co-marketing initiatives with some of our most important technology partners globally—including Snowflake, AWS, Microsoft, and Databricks. Your work will amplify the reach and impact of dbt across the modern data stack, helping to elevate our brand and drive growth through the ecosystem. This is a highly cross-functional role where strategic thinking, creativity, and strong collaboration skills will be key to success.

What You'll Do

• Lead the creation and execution of marketing campaigns, programs, events, and activities with strategic technology partners.
• Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals.
• Build and nurture relationships with marketing counterparts at key partners like Snowflake, AWS, Microsoft, and Databricks to align on co-marketing efforts and shared objectives.
• Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base.
• Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content.
• Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives.
• Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value.
• Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment.
• Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances.
• Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact.

What You'll Need

• 8+ years of experience in B2B marketing or similar, particularly within the data or software industry, with a strong track record of building and executing successful partner marketing programs.
• A “builder” mindset: you enjoy solving problems, creating structure where none exists, and working cross-functionally to drive measurable outcomes.
• Deep familiarity with the modern data ecosystem and players such as Snowflake, AWS, Microsoft, and Databricks.
• The ability to navigate complex partner organizations and manage relationships with multiple stakeholders across competing interests.
• Strong storytelling and positioning skills—you know how to distill joint value propositions into compelling messaging and content.
• Comfort operating in a fast-paced, dynamic environment with high levels of ambiguity.
• A broad understanding of integrated marketing strategies, including digital campaigns, field marketing, and industry events.
• Exceptional communication skills, including concise writing and confident presentation abilities, especially with senior stakeholders.

What Will Make You Stand Out

• Experience working asynchronously within a remote, distributed team.
• Prior experience working for or closely with any of dbt Labs' strategic partners.
• Familiarity with the role dbt Labs plays in the cloud data warehouse ecosystem and the modern data stack.

Remote Hiring Process

1. Interview with Talent Acquisition Partner

2. Interview with Hiring Manager

3. Take Home Task

4. Team Interviews with Partner Marketing team member and close stakeholders

Benefits

• Unlimited vacation time with a culture that actively encourages time off
• 401k plan with 3% guaranteed company contribution
• Comprehensive healthcare coverage
• Generous paid parental leave
• Flexible stipends for:
• Health & Wellness
• Home Office Setup
• Cell Phone & Internet
• Learning & Development
• Office Space

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Labs total rewards during your interview process.

In select locations (including Austin, Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

• The typical starting salary range for this role is: $128,000-$155,700
• The typical starting salary range for this role in the select locations listed is: $143,000-173,000

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.

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