Performance Marketing Data Manager

1 Month ago • 5 Years +

Marketing

Job Description

Lead marketing and attribution analysis, partnering with the GTM Asia Team to drive performance and brand media marketing. Optimize campaign performance to achieve business objectives, staying updated on new tools and market trends for growth opportunities. Communicate key insights from campaign performance to stakeholders, making data-driven recommendations.

Must Have:

Lead analysis on marketing and attribution.
Partner with GTM Asia Team for performance and brand media marketing.
Optimize campaign performance to meet business objectives.
Stay informed regarding new tools, partners, tactics, and market trends.
Communicate with stakeholders and make recommendations from campaign performance insights.
Proficiency in SQL and knowledge in marketing and attribution analysis.
5+ years of experience in digital marketing (Performance Marketing Specialist or similar).
Familiarity with mobile attribution providers (Adjust, Appsflyer) and ad platforms (Meta, Google Ads).
Strong analytics skills and a data-driven mindset.
Mandatory command of spoken and written English and Korean.

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market-research

sql

Job Description

Lead analysis on marketing and attribution
Partner with GTM Asia Team to lead performance and brand media marketing
Optimize campaign performance to meet business objectives
Stay informed regarding new tools, partners, tactics, and market trends to discover new growth opportunities
Communicate with stakeholders and make recommendations by identifying key insights from campaign performance

Qualifications

Proficiency in SQL and knowledge in marketing and attribution analysis
5+ years of proven experience in the digital marketing field in the capacity of a Performance Marketing Specialist or a similar position
Familiarities with mobile attribution providers (i.e Adjust, Appsflyer), ad platforms (i.e. Meta, Google Ads, etc.) and key metrics
Strong analytics skills and a data-driven mindset
A good command of spoken and written English and Korean is mandatory

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