Performance Marketing Manager

Match Group

5+ Years | Tokyo, Japan (Hybrid) | Full Time | 3 months ago

Apply Now

Job Summary

Tinder is seeking a Performance Marketing Manager to lead user acquisition and enhance brand perception in Japan. This role involves managing online marketing strategies, overseeing app acquisition campaigns across major platforms like Google and Meta, and updating performance dashboards with media agencies. The manager will analyze key performance indicators such as Installs, CPI, ROAS, retention, and LTV to drive insights by geography and audience. Collaboration with media and strategy teams for budget allocation and optimization, along with supporting A/B testing for creatives and landing flows, are also key responsibilities. The ideal candidate will have a strong understanding of digital metrics and full-funnel analysis, with proven success in managing large budgets and complex initiatives in a fast-paced environment.

Must Have

5+ years experience in performance marketing
Strong grasp of digital metrics (CPR, ROI, ROAS)
Proven success managing complex initiatives
Hands-on experience with Google Ads, Meta Ads Manager
Strong analytical skills with Excel/Google Sheets
Fluent in Japanese and English

Good to Have

Experience in top tech or gaming companies in Japan
Experience with mobile attribution tools
Comfortable working with large datasets
Ability to prioritize for maximum business impact
Team-first mindset

Job Description

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.

If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.

What You’ll Do

Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines.
Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.
Update and maintain campaign performance dashboards for Japan in partnership with media agencies.
Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort.
Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.
Ensure accurate attribution setup through MMPs for app journeys.
Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.

What We’re Looking For

5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs
Proven success managing multiple complex initiatives with strategic focus and operational excellence
Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
Strong analytical skills with proficiency in Excel/Google Sheets
Comfortable working with large datasets and presenting insights in a structured manner
Strong understanding of full funnel metrics
Ability to prioritize for maximum business impact in a high-velocity environment
Exceptional interpersonal skills and a team-first mindset
Fluent in both Japanese and English

Hiring Process

Employment Type: Full-time
Hiring Process: Document Screening > Recruiter Call > 1st Interview > 2nd Interview > Offer (Follow-up interview can be conducted if needed)
Overall interview process will be conducted in English.
Individual notification will be sent only to successful candidates during the document screening stage.
Application Documents: Detailed experience-based English resume in free format (PDF).