Performance Marketing Manager

1 Month ago • 5 Years + • Marketing

Job Summary

Job Description

Tinder is seeking a Performance Marketing Manager to lead user acquisition and enhance brand perception in Japan. This role involves managing online marketing strategies, overseeing app acquisition campaigns across major platforms like Google and Meta, and updating performance dashboards with media agencies. The manager will analyze key performance indicators such as Installs, CPI, ROAS, retention, and LTV to drive insights by geography and audience. Collaboration with media and strategy teams for budget allocation and optimization, along with supporting A/B testing for creatives and landing flows, are also key responsibilities. The ideal candidate will have a strong understanding of digital metrics and full-funnel analysis, with proven success in managing large budgets and complex initiatives in a fast-paced environment.
Must have:
  • 5+ years experience in performance marketing
  • Strong grasp of digital metrics (CPR, ROI, ROAS)
  • Proven success managing complex initiatives
  • Hands-on experience with Google Ads, Meta Ads Manager
  • Strong analytical skills with Excel/Google Sheets
  • Fluent in Japanese and English
Good to have:
  • Experience in top tech or gaming companies in Japan
  • Experience with mobile attribution tools
  • Comfortable working with large datasets
  • Ability to prioritize for maximum business impact
  • Team-first mindset

Job Details

Our Mission:

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

We're looking for a Performance Marketing Manager to lead our user acquisition efforts and elevate brand perception for Tinder in Japan. This is a high-impact role for a strategic and hands-on marketer who thrives in a fast-paced, cross-cultural environment.

If you have experience growing global brands and a passion for data-driven marketing and emerging tech — we’d love to hear from you.


What You’ll Do

    • Reporting to the Head of Japan, with a dotted-line report to the Regional Media lead, you will lead the online marketing strategy for Tinder in Japan, aligned with brand and global HQ guidelines.
    • Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms.
    • Update and maintain campaign performance dashboards for Japan in partnership with media agencies.
    • Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort.
    • Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts.
    • Ensure accurate attribution setup through MMPs for app journeys.
    • Support A/B testing on creatives, targeting, and landing flows; track test results and recommend improvements.


What We’re Looking For

    • 5+ years’ experience in performance marketing at a top tech or gaming company in Japan or media agency managing large-scale budgets
    • Strong grasp of digital metrics like CPR, ROI, ROAS, and funnel KPIs
    • Proven success managing multiple complex initiatives with strategic focus and operational excellence
    • Hands-on experience with platforms like Google Ads, Meta Ads Manager, and mobile attribution tools
    • Strong analytical skills with proficiency in Excel/Google Sheets
    • Comfortable working with large datasets and presenting insights in a structured manner
    • Strong understanding of full funnel metrics
    • Ability to prioritize for maximum business impact in a high-velocity environment
    • Exceptional interpersonal skills and a team-first mindset
    • Fluent in both Japanese and English


Hiring Process

    • Employment Type: Full-time
    • Hiring Process: Document Screening > Recruiter Call > 1st Interview > 2nd Interview > Offer (Follow-up interview can be conducted if needed)
    • Overall interview process will be conducted in English.
    • Individual notification will be sent only to successful candidates during the document screening stage.
    • Application Documents: Detailed experience-based English resume in free format (PDF).


Similar Jobs

Plug power - Field Service Technician

Plug power

Aurora, Colorado, United States (On-Site)
3 Months ago
Unity - Lead, Credit Collections Specialist

Unity

Bengaluru, Karnataka, India (On-Site)
3 Months ago
Nintendo - Email Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
9 Months ago
Experian - Account Manager

Experian

Bogotá, Bogota, Colombia (On-Site)
1 Month ago
Qualcomm - Business Operations Analyst

Qualcomm

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Bazaar Voice - Field Marketing Manager, UKI & Nordics

Bazaar Voice

London, England, United Kingdom (Hybrid)
1 Month ago
GamePoint - International Marketing Internship - (Mobile) Games

GamePoint

The Hague, South Holland, Netherlands (On-Site)
3 Months ago
q games - Marketing Coordinator

q games

Kyoto, Kyoto, Japan (On-Site)
3 Months ago
Ruby Game Studio - Marketing Artist

Ruby Game Studio

İzmir, İzmir, Türkiye (On-Site)
2 Weeks ago
Springer Group - Junior Marketing Services Intern - Foreign Language

Springer Group

Madrid, Community Of Madrid, Spain (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Illumina - Physical Security Systems Specialist

Illumina

Singapore (On-Site)
1 Year ago
Univision - Director, Travel & Hospitality

Univision

New York, United States (On-Site)
3 Months ago
ElevenLabs - Enterprise Marketing - Germany

ElevenLabs

Germany (Remote)
4 Months ago
SoftSwiss - Internal Tax Adviser - Senior

SoftSwiss

Poznań, Greater Poland Voivodeship, Poland (Remote)
2 Months ago
That gamification company - nGage™ Your Ultimate Hub for Gamified Assessments

That gamification company

Dover, Delaware, United States (On-Site)
1 Month ago
Axon - Commercial Operations Analyst

Axon

Atlanta, Georgia, United States (Hybrid)
2 Months ago
Survay Monkey - Engineering Manager

Survay Monkey

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
Bot VFX  - HR Intern

Bot VFX

Chennai, Tamil Nadu, India (On-Site)
2 Weeks ago
Sailpoint - Sales Executive

Sailpoint

Minnesota, United States (Remote)
2 Months ago
Tesla - Service Technician Apprenticeship

Tesla

Valencia, Valencian Community, Spain (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Tokyo, Japan

Gree - Investment Business Capitalist (Experienced)

Gree

Tokyo, Japan (On-Site)
2 Years ago
limit break - 3Dモデラー(Japan) - 3D Modeler

limit break

Tokyo, Japan (On-Site)
7 Months ago
FromSoftware - Concept Artist

FromSoftware

Japan (On-Site)
8 Months ago
Habby fun - Marketing Video Content Designer

Habby fun

Tokyo, Japan (On-Site)
1 Month ago
London stock Exchange - Marketing Specialist

London stock Exchange

Tokyo, Japan (Hybrid)
2 Months ago
Wizcorp - Game Server Programmer

Wizcorp

Tokyo, Japan (Remote)
2 Years ago
Cygames - Technical Artist

Cygames

Osaka, Osaka, Japan (On-Site)
2 Months ago
Unseen Inc - Marketing Producer

Unseen Inc

Tokyo, Japan (Hybrid)
1 Month ago
Niantic - Quality Engineer

Niantic

Tokyo, Japan (Hybrid)
4 Months ago
limit break - Animator (Japan)

limit break

Tokyo, Japan (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Xsolla - Head of Marketing - Greater China Region

Xsolla

Beijing, China (On-Site)
2 Months ago
Ethos Life - Lifecycle Marketing Manager

Ethos Life

Bengaluru, Karnataka, India (On-Site)
2 Months ago
FalconX - Global Head of Marketing

FalconX

New York, New York, United States (Hybrid)
3 Months ago
Opendoor - Senior Lifecycle Marketing Manager

Opendoor

Phoenix, Arizona, United States (Hybrid)
1 Month ago
Flow - Brand Marketing Associate

Flow

Miami, Florida, United States (On-Site)
3 Weeks ago
Epic Games - Director, Marketing

Epic Games

(On-Site)
3 Months ago
SSC Technologies - EMEA Field Marketing Manager

SSC Technologies

London, England, United Kingdom (On-Site)
1 Year ago
Wrike - Demand Marketing Manager – Integrated Campaigns

Wrike

Prague, Prague, Czechia (Hybrid)
2 Weeks ago
Match Group - Senior Marketing Manager

Match Group

Seoul, South Korea (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

West Hollywood, California, United States (Hybrid)

Dallas, Texas, United States (Hybrid)

Seoul, South Korea (Hybrid)

Seoul, South Korea (Hybrid)

Seoul, South Korea (Hybrid)

Dallas, Texas, United States (Hybrid)

Tokyo, Japan (On-Site)

View All Jobs

Get notified when new jobs are added by Match Group

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug