Player Journey Mapper

Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

We’re looking for a Player Journey Mapper to help elevate the experience of our players across all touchpoints of our player-facing services. This role goes beyond traditional UX, diving deep into the end-to-end player journey to uncover friction, inconsistencies, and pain points that impact satisfaction, trust, and engagement.

As a key advocate for the player, you will analyze player interactions across multiple systems and services, document current-state experiences, and define aspirational target journeys that reflect our vision for an exceptional player experience. You’ll work closely with cross-functional teams — including product, UX, support, engineering, and operations — to align systems and processes toward delivering those experiences.

Responsibilities

• Map and document the end-to-end player journeys, including interactions beyond product UI (e.g., support systems, account management, communication flows).
• Identify pain points, friction, and systemic issues across the player experience, considering not only UX/UI but also backend processes, policies, and service design.
• Collaborate with research and analytics teams to gather qualitative and quantitative insights about player behaviors and needs.
• Define and communicate target player journeys that represent the ideal experience.
• Partner with product managers, designers, engineering, support, and operations teams to prioritize improvements and drive alignment toward target experiences.
• Act as a player advocate, ensuring the voice of the player is represented in service and systems design decisions.
• Facilitate journey mapping workshops and alignment sessions with stakeholders.
• Monitor and measure the effectiveness of changes to ensure improvements in player satisfaction and experience consistency.

• Proven experience in service design, experience strategy, player journey mapping, or related roles.
• Strong analytical skills with the ability to synthesize complex systems and data into clear insights and recommendations.
• Deep understanding of player behavior, motivations, and the gaming ecosystem.
• Experience collaborating with cross-functional teams, including engineering, support, and product design.
• Excellent communication and storytelling skills, with the ability to influence and align stakeholders.
• Familiarity with tools for journey mapping, service blueprinting, and experience documentation (e.g., Miro, Lucidchart, Smaply).
• Bonus: Background in gaming, live service environments, or digital platforms.

What You'll Bring

• A player-first mindset and passion for crafting seamless, delightful experiences.
• A systems thinker who can see the big picture without losing sight of critical details.
• A natural collaborator who thrives in cross-disciplinary teams and can bridge gaps between design, tech, and operations.
• An empathetic listener and strategic thinker who can turn insights into action.

Benefits

With Ubisoft CRC, you will receive a competitive salary along with:

• Personal performance bonus
• Private Health Insurance (including eye care and dental)
• Life Assurance
• Long Term Disability Insurance
• Pension
• Significant discount on the world’s best video games
• Access to Ubisoft's back catalogue on PC

Perks:

• We work in the heart of Newcastle city centre, right on top of Haymarket metro station in a lively, international and creative space.
• A kitchen stocked with cereals, fruits, unlimited filtered water, teas, coffee
• Regular professional and social events
• Flexible working hours
• A casual dress code
• Fun, we like to work hard but have a laugh too!

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.