Principal Product Manager, User Data Platform

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

Yahoo's Membership Platforms team provides Identity, Payments, and Privacy capabilities to all the Yahoo verticals. As a result, verticals can leverage these advanced capabilities that they could not buy or build in a cost effective manner on their own. Within that remit, the team also provides User Data Platform (UDP) services to the rest of the organization.

Yahoo’s UDP team owns several mission-critical products and services:

• UDB (User DataBase) is a world-wide distributed, high-performance, massively scalable, multi-master, eventually-consistent database holding user account information accessed via a RESTful interface and leveraging the next-generation Aerospike key-value store
• CP (Canonical Profile) is a RESTful service layered on top of the UDB that maps raw key-value pairs to carefully-schematized, well-documented attributes
• MP (Member Profile) is the next-generation offering, expanding CP’s storage and delivery of “declared” user data to the realm on “inferred” data for those same users

A Lot About You

We're looking for an impressive individual who is passionate about all aspects of product management, is highly organized, and communicates well with internal and external stakeholders. At Yahoo, PMs create a team culture that conceives, designs, and ships excellent products. You do this by modeling ownership and accountability, superb team leadership skills, humility, and curiosity. As a PM, you understand, inspire, and focus your team(s) using excellent listening skills, influence abilities, and crisp, effective communication. You complement these skills with technical knowledge that informs your judgment regarding timelines, scope, quality, priorities, and trade-offs. Ultimately, you are the expert on how products are designed, used, measured, improved, and generate business value. You support this expertise with a keen ability to break down large, complex problems into well-defined, manageable issues and an ability to use data to inform your judgment.

About the Role

We are seeking a Principal Product Manager to lead the vision, strategy, and execution for our User Data Platform (UDP). The UDP provides feature teams across the company with trusted, compliant, and real-time user data, enabling seamless user experiences, personalization, targeting, and measurement.

As Principal PM, you will be responsible for setting the long-term vision for our user data foundation, defining the roadmap, and driving adoption of the platform across the organization. You will partner closely with Engineering, Data, Privacy, Security, and Product leaders to ensure that the platform not only scales technically but also aligns with business goals, regulatory requirements, and user trust. This role requires someone who can operate strategically at the company level, while also being hands-on in execution, roadmap ownership, and day-to-day product delivery.

Responsibilities

• Vision & Strategy: Define and evangelize the long-term strategy for the User Data Platform, ensuring it enables scalable, real-time, and privacy-forward user data capabilities across the company.
• Roadmap Ownership: Own and prioritize the UDP roadmap with inputs from feature teams, engineering, privacy/legal, and business stakeholders. Balance near-term feature delivery with long-term architectural investments.
• Stakeholder Engagement: Act as the primary product partner for PMs and Engineers from feature teams, ensuring their needs for identity, profile, and personalization data are met.
• Platform Adoption: Drive adoption of the platform across the company by building compelling platform capabilities, creating clear documentation, and engaging with customer teams.
• Cross-Functional Leadership: Partner with engineering, data infrastructure, privacy/legal, and security teams to deliver solutions that meet both product needs and compliance requirements.
• Technical & Market Expertise: Maintain a strong understanding of modern data stack architectures (event streaming, APIs, data lakes/warehouses, identity resolution, feature stores) and the competitive landscape in identity and personalization platforms.
• Execution: Write clear product requirements, define success metrics, and oversee delivery of platform features from concept to rollout.
• Evangelism: Influence executives and stakeholders across the company to align behind the UDP vision and strategy.

Qualifications

• 8+ years of product management experience, with at least 3+ years focused on data platforms, identity, personalization, or related infrastructure.
• Demonstrated ability to set platform-level strategy and successfully drive cross-organizational adoption.
• Strong technical fluency: able to understand and discuss concepts such as event collection, data pipelines, APIs, data warehouses/lakes, feature stores, and real-time personalization.
• Proven success working with engineering, data, privacy, and security partners to build compliant, scalable systems.
• Experience in consumer internet or ad tech environments strongly preferred; adjacent industries with real-time user data challenges also welcome.
• Exceptional stakeholder management and communication skills, with a track record of influencing executives and peers.
• Hands-on mindset with the ability to move from strategy to detailed execution seamlessly.

Nice to Have

• Experience leading identity or profile platforms at scale (e.g., cross-vertical or multi-brand businesses).
• Familiarity with data privacy regulations (GDPR, CCPA, etc.) and their impact on user data platforms.
• Background in personalization, recommendations, or advertising technology.
• Familiarity with ML and AI techniques that drive product features.
• SQL and data analysis skills.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $136,125.00 - $283,750.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.