Print Expert

2 Weeks ago • All levels

Job Summary

Job Description

Forward Media is an agency specializing in creating exceptional media experiences for the luxury sector. They focus on client support through expertise in consulting, content, data, and commerce, operating within the Havas group. The role involves piloting and orchestrating advertising campaigns across premium print (luxury magazines, national newspapers) and digital platforms. This includes developing media planning strategies, selecting high-image value media, and deploying various advertising formats, from traditional full pages to value-added editorial content. The position requires supervising the execution of insertions, ensuring cross-channel coordination with other media channels for synergy and storytelling, and maintaining strong relationships with premium advertising agencies to negotiate strategic placements and preferential terms. Performance analysis through audience studies, digital KPI tracking, and campaign reporting is also key, along with staying updated on media innovations in the luxury press to provide differentiated recommendations.
Must have:
  • Pilot and orchestrate print and digital campaigns
  • Develop print & digital media planning strategies
  • Oversee insertion execution (BAT checks, schedules)
  • Coordinate with other media levers (TV, radio, digital)
  • Maintain relations with premium advertising agencies
  • Analyze campaign performance and KPIs
  • Stay updated on luxury press media innovations

Job Details

Agency :

Forward Media

Job Description :

Forward Media est une agence qui façonne des expériences média d’exception pour l’univers du luxe. 

Nous mettons l’excellence et l’innovation au cœur de l’accompagnement client, grâce à nos équipes à la croisée du conseil, du content, de la data et du commerce.

Ancrée au sein du groupe Havas, notre agilité s’exprime avec puissance et finesse pour répondre aux enjeux de nos clients.

Ensemble, nous formons un cercle de talents audacieux, proactifs et exigeants.

Forward Media, l’Art d’aller au-delà.

Les experts print pilotent et orchestrent les campagnes publicitaires sur les supports imprimés (presse magazine haut de gamme, presse quotidienne nationale, hors-série) et digitaux premium (sites éditoriaux de prestige, éditions numériques).

Ils élaborent des stratégies de médiaplanning print & digital en sélectionnant des supports à forte valeur image, en parfaite adéquation avec les cibles socio-démographiques et aspirations des Maisons. Ils déploient des formats publicitaires traditionnels (pleines pages, doubles, hors-séries) ainsi que des formats éditoriaux à forte valeur ajoutée (publireportages, native advertising, insertions exclusives).

Ils supervisent la bonne exécution des insertions (contrôle des BAT, respect des calendriers éditoriaux, conformité des visuels selon les chartes des Maisons et supports).

Chefs d’orchestre, ils assurent une coordination fluide cross-canal avec les autres leviers médias (TV, radio, digital branding, événementiel), dans une logique de synergie, de storytelling et d’impact.

Entretenant des relations de confiance et de proximité avec les régies publicitaires premium, ils négocient des emplacements ultra-stratégiques, des dispositifs sur-mesure et des conditions préférentielles.

Ils réalisent l’analyse des performances à travers des études d’audience qualifiées, le suivi des KPIs digitaux (impressions, taux de clic, visibilité) et la rédaction de bilans de campagnes argumentés et inspirants.

Assurant une veille permanente sur les innovations média dans la presse luxe (nouvelles collaborations, formats exclusifs, opportunités éditoriales), ils proposent des recommandations différenciantes à forte valeur perçue.

Vous reconnaissez-vous ?

Rejoignez notre cercle de talents audacieux, proactifs et exigeants.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

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