Product Manager (Localization)

undefined ago • All levels • Product Management

Job Summary

Job Description

NetEase Games, a leading internet technology company, is seeking a Product Manager for Localization. This role focuses on delivering high-quality English translations of in-game text, integrating overseas trending memes and pop culture into localized content, and designing engaging AI-driven chat experiences for global players. The Product Manager will also support user research by assisting in public opinion analysis of overseas players. The position requires excellent translation skills, familiarity with international gaming social platforms, and a creative, trend-aware mindset with strong content creation abilities. Mandarin Chinese proficiency is essential for collaboration with China-based partners.
Must have:
  • Deliver high-quality English translations of in-game text, ensuring terminology accuracy and contextual adaptation
  • Integrate overseas trending memes and pop culture relevant trends to creatively enhance localized content
  • Design engaging AI-driven chat experience tailored to global player preferences
  • Assist in overseas players’ public opinion analysis
  • Excellent translation skills
  • Familiarity with international gaming social platforms
  • Creative mindset, trend-awareness, meme-savvy, and strong content creation abilities
  • Mandarin Chinese is required as working partners and stakeholders are based in China
Good to have:
  • Portfolio preferred (for content creation abilities)
  • Proficiency in East Asian languages (e.g., Japanese or Korean) is a strong advantage
  • Proficiency in Japanese or Korean is a plus

Job Details

Job Responsibilities:

  • Game Text Localization
  • Deliver high-quality English translations of in-game text, ensuring terminology accuracy and contextual adaptation.
  • Cultural Adaptation & Meme Integration
  • Integrate overseas trending memes and pop culture relevant trends to creatively enhance localized content.
  • AI Chat Feature Design
  • Design engaging AI-driven chat experience tailored to global player preferences.
  • User Research Support
  • Assist in overseas players’ public opinion analysis.

Job Requirements:

  • Excellent translation skills.
  • Familiarity with international gaming social platforms.
  • Creative mindset, trend-awareness, meme-savvy, and strong content creation abilities (portfolio preferred).
  • Proficiency in East Asian languages (e.g., Japanese or Korean) is a strong advantage.
  • Mandarin Chinese is required as working partners and stakeholders are based in China.
  • Proficiency in Japanese or Korean is a plus.

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About The Company

NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan.

We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint.

NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.

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