Product Marketer

1 Month ago • 5 Years + • Product

Job Summary

Job Description

Stord is seeking an ambitious Product Marketing Manager to shape product positioning and customer experience. This role involves crafting go-to-market strategies for key products, developing compelling narratives and content, enabling sales and growth teams, and driving campaigns to accelerate awareness, adoption, and revenue. The position requires strategic thinking, storytelling, and the ability to translate customer insights into clear positioning and go-to-market excellence. The Product Marketing Manager will collaborate with Product, Sales, Customer Success, Demand Generation, and Content teams to effectively launch products.
Must have:
  • Develop differentiated product positioning and messaging.
  • Build and lead go-to-market strategies.
  • Synthesize customer insights, market intelligence, and competitive analysis.
  • Enable sales and customer success teams.
  • Create feedback loops between teams.
  • Serve as a subject matter expert and brand evangelist.
  • 5+ years of experience in product marketing.
  • Develop and execute strategic go-to-market plans.
  • Exceptional communication skills.
  • Partner with Product, Sales, and Demand Gen.
  • Strong customer orientation.
  • Manage multiple projects and thrive in ambiguity.
  • Self-starter with ownership mentality.
Good to have:
  • Experience marketing across multiple personas.
  • Prior exposure to fintech, logistics, supply chain, or cybersecurity industries.
  • Experience with partner enablement, multi-product environments, or global campaigns.
Perks:
  • Join a rapidly growing company with a bold vision and culture of innovation.
  • Collaborate with an elite marketing team.
  • Direct access to leadership and opportunities to make a mark.

Job Details

Stord is the leading commerce enablement provider of fulfillment services and technology that powers seamless checkout and delivery experiences for high-volume mid-market and enterprise brands across all channels. Stord manages over $5 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. With Stord, brands can sell more, save money, and reduce headaches.


With Stord, brands can increase cart conversion, improve unit economics, and drive customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.


Hundreds of leading DTC and B2B companies like AG1, Native, Tula, American Giant, and more trust Stord to make their supply chains a competitive advantage. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, and Salesforce Ventures.

About the Role

Stord is seeking an ambitious Product Marketing Manager who will play a key role in shaping how our products are positioned in the market and experienced by our customers. In this role, you’ll help craft the go-to-market (GTM) strategy for high-priority products, designing compelling narratives and content, enabling sales and growth teams, and driving campaigns that accelerate awareness, adoption, and revenue.

This is a high-impact, cross-functional role requiring strategic thinking, crisp storytelling, and the ability to turn deep customer insights into clear positioning and GTM excellence. You’ll work closely with Product, Sales, Customer Success, Demand Gen, and Content to bring products to life in an impactful manner.

Submit your resume and a portfolio of marketing examples (links to case studies, enablement materials, technical briefs, webinars, etc).

Key Responsibilities

  • Develop differentiated product positioning and messaging that resonates with target personas and segments across industries.

  • Build and lead go-to-market strategies for new launches, product updates, and vertical campaigns—from narrative development to enablement to rollout.

  • Partner with Product and Research to synthesize customer insights, market intelligence, and competitive analysis into actionable strategies.

  • Enable sales and customer success with collateral, pitch decks, competitive briefs, and case studies that help close and retain customers.

  • Create and maintain feedback loops between go-to-market teams and product teams to ensure customer needs and product strategy remain in sync.

  • Serve as a subject matter expert and brand evangelist internally and externally, including at webinars, events, and customer-facing opportunities.
     

Requirements

  • 5+ years of experience in product marketing, ideally in B2B SaaS, logistics, or high-growth tech environments.

  • Proven ability to develop and execute strategic go-to-market plans that drive results.

  • Exceptional communication skills—both verbal and written—with an ability to simplify complex topics into compelling stories.

  • Experience partnering closely with Product, Sales, and Demand Gen to bring products to market and grow revenue.

  • Strong customer orientation with a knack for translating insights into messaging and programs.

  • Ability to manage multiple projects simultaneously and thrive in ambiguity while maintaining strong attention to detail.

Self-starter mindset with an ownership mentality—you’re just as comfortable in strategy sessions as you are writing a campaign brief or building slides.

Preferred Qualifications 

  • Experience marketing across multiple personas, including technical, executive, and operational buyers.

  • Prior exposure to fintech, logistics, supply chain, cyber security or similar complex industries.

  • Experience working on partner enablement, multi-product environments, or global campaigns.

Why You’ll Love It Here

  • Join a rapidly growing company with a bold vision and a culture of innovation.

  • Collaborate with an elite marketing team of smart, passionate members who take pride in their work.

  • Direct access to leadership and opportunities to make your mark.

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