Product Marketing Lead

We’re looking for a world-class Lead Product Marketing Lead to own Lovable’s core positioning and lead a growing team of product marketers. You’ll drive launches, activation, retention, and education, shaping how the world understands a brand-new product category. This is a high-growth, high-impact role at the heart of our company’s strategy.

Must Have

• Strong track record owning core messaging & positioning and driving product launches.
• Experience building and managing teams, ideally as a player-coach.
• History of driving activation, retention, and education initiatives that moved the needle.
• Fantastic working cross-functionally with engineering, product, design, and sales.
• Exposure to multi-audience GTM strategies (B2C, B2B, enterprise).

Good to Have

• Early adopter of AI tooling for marketing
• Category creation experience

TL;DR - We’re looking for a world-class Lead Product Marketing Lead to own Lovable’s core positioning and lead a growing team of product marketers. You’ll drive launches, activation, retention, and education, shaping how the world understands a brand-new product category. This is a high-growth, high-impact role at the heart of our company’s strategy.

Why Lovable?

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Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we're looking for

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• Strong track record owning core messaging & positioning and driving product launches.
• Experience building and managing teams, ideally as a player-coach.
• History of driving activation, retention, and education initiatives that moved the needle.
• Fantastic working cross-functionally with engineering, product, design, and sales.
• Exposure to multi-audience GTM strategies (B2C, B2B, enterprise).
• Early adopter of AI tooling for marketing
• Category creation experience: we’re building a new category, so extra points if you’ve done so successfully before

What you’ll do

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• Build and lead the product marketing team (3–5 people initially).
• Define and refine our core messaging and positioning—be the creator and guardian of how the world understands Lovable.
• Develop deep audience insights and translate them into targeting, messaging, and strategy.
• Own product launches end-to-end: strategy, execution, measurement, and iteration.
• Drive activation and retention, ensuring users succeed and stick.
• Oversee product education, empowering users with the knowledge they need.
• Partner cross-functionally with product, engineering, design, and sales to align strategy and execution.
• Shape long-term GTM strategies that address multiple audiences across multiple channels.

How we hire

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1. Fill in a short form then jump on an initial exploratory call.

2. We'll send you a quick take-home asking to present your best work over a loom video presentation.

3. Join us for a round of interviews to discuss your experience in more depth

4. Join us for trial work lasting 1-2 days remote or on-site. We'll see how you tick and you get to meet the team and explore whether joining Lovable feels right for you.

About your application

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• Please submit your application in English. It’s our company language so you’ll be speaking lots of it if you join.
• We treat all candidates equally - if you’re interested please apply through our careers portal.