Product Marketing Manager, AdTech

Description

• Do you want to join a company that takes pride in the work they do?   
• Do you want to work for a company that helps you navigate your career and invests in your development?   
• Is having an open and transparent leadership team important to you in your next role?   

• You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes   
• You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging   
• You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers   
• You are comfortable working cross-functionally across product, sales, and marketing teams and can adjust and reprioritize projects to meet the company’s needs

• Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends   
• Lead new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training   
• Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoint’s value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies   
• Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team   
• Leverage data-driven insights and competitive research to help inform the sales and product team   

• Minimum 5 years of proven experience in product marketing   
• Professional experience in B2B enterprise-level technology   
• Deep familiarity with and the ability to demonstrate a sophisticated understanding of programmatic technologies and/or strategies    
• Experience in health or media strongly preferred   
• Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus   
• Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel   
• Can translate and condense highly technical product offerings and concepts into language for a variety of audiences   

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance   
• 401(k) Match   
• Generous paid vacation and sick time   
• Paid parental leave & adoption assistance   
• Annual tuition assistance   
• Better Yourself Wellness program   
• Group volunteer opportunities and fun events   
• Commuting subsidy and commuter benefits   
• A referral bonus program -- we love hiring referrals here at PulsePoint