Product Marketing Manager

We are looking for a product-driven Product Marketing Manager with a deep understanding of game development, live operations, and player insights. This role is embedded within the Hay Day game team, working closely with Product, Game Design, and Data to ensure we are making player-centric decisions that drive engagement, retention, and revenue.

The ideal candidate is passionate about analyzing player behavior, identifying opportunities for growth, and shaping the product roadmap to maximize its market impact. You will act as the bridge between the game team and the market, ensuring that new features and updates resonate with players and contribute to the long-term success of Hay Day.

This role requires a marketer mindset while also having strong analytical skills, a deep understanding of game development, and the ability to translate market and player insights into actionable product improvements. You will work cross-functionally with teams across Product, Data, UA, and Live Ops to ensure that Hay Day continues to grow and evolve in meaningful ways.

Responsibilities 

• Player Insights: Analyze player behavior, engagement trends, and competitor strategies to inform product marketing initiatives. Use these insights to craft feature positioning, player messaging, and go-to-market strategies that enhance engagement and retention.

• Feature Positioning & Go-To-Market Strategy: Partner with the game team to develop compelling positioning for new features, ensuring they meet player needs. Drive product marketing strategies that highlight key differentiators, enhance feature adoption, and maintain long-term player interest.

• CRM & Lifecycle Marketing: Work with CRM and Live Ops teams to build personalized player communication strategies, leveraging in-game messaging, email, push notifications, and segmentation to increase engagement, retention, and monetization.

• Product Roadmap Influence: Act as a key stakeholder in shaping the feature pipeline, bringing a market perspective to game updates and content planning.

• ASO & Store Optimization: Partner with Growth teams to refine App Store Optimization (ASO) strategies and ensure product positioning is competitive across key markets.

• Cross-Functional Alignment: Bridge the gap between marketing, community and product teams, ensuring alignment on game strategy, audience targeting, and business goals.

Requirements

• 5+ years of Product Marketing experience in gaming, entertainment, or a digital consumer product.

• Strong analytical skills, with the ability to interpret game data and market trends to influence decision-making.

• Deep understanding of live games, player engagement strategies, and monetization models.

• Experience collaborating closely with game developers, data analysts, and product teams to drive in-game improvements.

• Strong communication skills, with the ability to present complex insights and influence stakeholders.

• Passion for gaming, player experience, and product innovation.

• Based in or willing to relocate to Helsinki.