Product Marketing Manager

3 Months ago • 5 Years + • Product Management

Job Summary

Job Description

The Product Marketing Manager will be embedded within the Hay Day game team, working closely with Product, Game Design, and Data to make player-centric decisions that drive engagement, retention, and revenue. The candidate will analyze player behavior, identify growth opportunities, and shape the product roadmap. This role bridges the game team and the market, ensuring new features resonate with players. The candidate must have strong analytical skills, a deep understanding of game development, and the ability to translate market and player insights into actionable product improvements. The candidate will work cross-functionally with teams across Product, Data, UA, and Live Ops to ensure that Hay Day continues to grow and evolve in meaningful ways.
Must have:
  • 5+ years of product marketing experience in gaming.
  • Strong analytical skills to interpret game data and trends.
  • Deep understanding of live games and player engagement strategies.
  • Experience collaborating with game developers and data analysts.
  • Strong communication skills to present insights.
  • Passion for gaming and product innovation.
  • Based in or willing to relocate to Helsinki.
Perks:
  • Structure compensation and benefits to serve the purpose of enjoying time here.
  • Perceiving you as a human being, not a resource.

Job Details

hay day chicken flying rocket

We are looking for a product-driven Product Marketing Manager with a deep understanding of game development, live operations, and player insights. This role is embedded within the Hay Day game team, working closely with Product, Game Design, and Data to ensure we are making player-centric decisions that drive engagement, retention, and revenue.

The ideal candidate is passionate about analyzing player behavior, identifying opportunities for growth, and shaping the product roadmap to maximize its market impact. You will act as the bridge between the game team and the market, ensuring that new features and updates resonate with players and contribute to the long-term success of Hay Day.

This role requires a marketer mindset while also having strong analytical skills, a deep understanding of game development, and the ability to translate market and player insights into actionable product improvements. You will work cross-functionally with teams across Product, Data, UA, and Live Ops to ensure that Hay Day continues to grow and evolve in meaningful ways.

Responsibilities 

  • Player Insights: Analyze player behavior, engagement trends, and competitor strategies to inform product marketing initiatives. Use these insights to craft feature positioning, player messaging, and go-to-market strategies that enhance engagement and retention.

  • Feature Positioning & Go-To-Market Strategy: Partner with the game team to develop compelling positioning for new features, ensuring they meet player needs. Drive product marketing strategies that highlight key differentiators, enhance feature adoption, and maintain long-term player interest.

  • CRM & Lifecycle Marketing: Work with CRM and Live Ops teams to build personalized player communication strategies, leveraging in-game messaging, email, push notifications, and segmentation to increase engagement, retention, and monetization.

  • Product Roadmap Influence: Act as a key stakeholder in shaping the feature pipeline, bringing a market perspective to game updates and content planning.

  • ASO & Store Optimization: Partner with Growth teams to refine App Store Optimization (ASO) strategies and ensure product positioning is competitive across key markets.

  • Cross-Functional Alignment: Bridge the gap between marketing, community and product teams, ensuring alignment on game strategy, audience targeting, and business goals.

Requirements

  • 5+ years of Product Marketing experience in gaming, entertainment, or a digital consumer product.

  • Strong analytical skills, with the ability to interpret game data and market trends to influence decision-making.

  • Deep understanding of live games, player engagement strategies, and monetization models.

  • Experience collaborating closely with game developers, data analysts, and product teams to drive in-game improvements.

  • Strong communication skills, with the ability to present complex insights and influence stakeholders.

  • Passion for gaming, player experience, and product innovation.

  • Based in or willing to relocate to Helsinki.

Benefits and Compensation
Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.
To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

You Are Not Your Job Title
Working with us means you won’t need to focus on chasing titles or climbing ladders. We’ve decided that our internal job titles don’t include prefixes like senior, junior, principal, or director. Instead, we embrace our non-hierarchical culture, allowing us to concentrate on what truly matters: doing what’s best for our players. Recognition isn’t tied to your job title, nor does your title define the impact you can have.
For hiring purposes, we do use industry-standard job titles to help attract talent. When it comes to public-facing spaces like LinkedIn, we trust and encourage everyone to select a title that feels most appropriate for them. Read More

This position is in Helsinki, but you're not?
Luckily, moving to Helsinki is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse. Read More

Not sure if you should apply? 
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.


And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)



Similar Jobs

Sprinkler - Senior Managed Services Consultant CCaaS

Sprinkler

Philippines (On-Site)
2 Months ago
Arkose Labs - Platform Engineer

Arkose Labs

San José Province, Costa Rica (Remote)
2 Months ago
Banyan Software - Principal Lead Engineer (Java|Angular)

Banyan Software

Chennai, Tamil Nadu, India (On-Site)
1 Week ago
Dialpad AI - Account Executive, Enterprise

Dialpad AI

New York, United States (On-Site)
2 Months ago
Apple - Worldwide Service Supply Demand Product Planner

Apple

Sunnyvale, California, United States (On-Site)
4 Weeks ago
bytedance - PICO Enterprise Product Manager

bytedance

Barcelona, Catalonia, Spain (On-Site)
1 Week ago
Epic Games - Senior Producer

Epic Games

(On-Site)
3 Months ago
EMA - Product Marketing Manager

EMA

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Aristocrat - Senior Associate Product Manager

Aristocrat

Barcelona, Catalonia, Spain (Hybrid)
1 Month ago
Wolters Kluwer - Product Software Engineer

Wolters Kluwer

Pune, Maharashtra, India (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Zelis  - Senior QA Engineer

Zelis

Hyderabad, Telangana, India (Hybrid)
1 Year ago
Ambient.ai - Senior Sales Engineer

Ambient.ai

Boston, Massachusetts, United States (Remote)
1 Month ago
Paytm - Technical Program Manager

Paytm

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Reddit - Engineering Manager - Ads Experimentation Platform

Reddit

United States (Remote)
2 Months ago
London stock Exchange - Lead Engineer - Solution Architect - Analytics

London stock Exchange

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Clearwater Analytics - Head of User Experience

Clearwater Analytics

San Jose, California, United States (On-Site)
1 Month ago
Mendix - Senior Presales Solution Architect

Mendix

Tokyo, Japan (On-Site)
2 Years ago
entrata - Mgr, People

entrata

Pune, Maharashtra, India (Hybrid)
3 Months ago
Apple - Senior Machine Learning Manager, Apple Services Engineering AI/ML

Apple

Cupertino, California, United States (On-Site)
1 Month ago
Penrose studios - CG Rigger

Penrose studios

San Francisco, California, United States (On-Site)
4 Years ago

Get notifed when new similar jobs are uploaded

Jobs in Helsinki, Uusimaa, Finland

Alpha Sense - Staff Engineer, iOS

Alpha Sense

Helsinki, Uusimaa, Finland (On-Site)
4 Weeks ago
HypeHype  Inc  - C++ Programmer

HypeHype Inc

Helsinki, Uusimaa, Finland (On-Site)
1 Year ago
kuuasema - Senior Game Programmer (Unity)

kuuasema

Helsinki, Uusimaa, Finland (Hybrid)
3 Months ago
Rovio  - Senior UX Designer

Rovio

Espoo, Uusimaa, Finland (Hybrid)
1 Month ago
metacore - Marketing Lead, New Games

metacore

Helsinki, Uusimaa, Finland (Hybrid)
3 Months ago
Mapbox - Software Development Engineer II, Android, Maps SDK

Mapbox

Helsinki, Uusimaa, Finland (On-Site)
8 Months ago
metacore - Creative Lead

metacore

Helsinki, Uusimaa, Finland (Hybrid)
1 Month ago
supercell - Monetization Manager

supercell

Helsinki, Uusimaa, Finland (On-Site)
2 Months ago
FlockSafety - Camera QA Engineer

FlockSafety

Tampere, Pirkanmaa, Finland (On-Site)
3 Weeks ago
Tesla - Delivery Advisor

Tesla

Uusimaa, Finland (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Figma - Software Engineer, AI Product

Figma

United States (Remote)
6 Days ago
LegalZoom - Staff Product Manager, Intellectual Property

LegalZoom

Los Angeles, California, United States (Remote)
1 Month ago
Brave Group (Language barrier) - Distribution & Planning/Production Director

Brave Group (Language barrier)

Tokyo, Japan (On-Site)
1 Year ago
Go Fund Me - Staff Product Manager, Consumer Apps

Go Fund Me

San Francisco, California, United States (Hybrid)
1 Week ago
Loop - Visual Creative Lead - Content & Production

Loop

Salzburg, Salzburg, Austria (On-Site)
2 Months ago
Scopely - Director of Production, Marketing Technology

Scopely

Barcelona, Catalonia, Spain (Hybrid)
5 Months ago
Reddit - Principal Product Manager - Ads Manager (Monetization)

Reddit

United States (Remote)
2 Months ago
Shield AI - Prototype & New Product Launch Manager

Shield AI

Dallas, Texas, United States (On-Site)
1 Week ago
flip fit - Product Manager - Content Ecosystem

flip fit

New York, New York, United States (Hybrid)
4 Months ago
Next Level Business Services - Siebel Production Support

Next Level Business Services

Fort Worth, Texas, United States (On-Site)
9 Months ago

Get notifed when new similar jobs are uploaded

About The Company

We believe games have the power to bring people around the world together and closer to each other. We work to create new, innovative, memorable experiences no one has played before. This is why we try to design games that excite wide and diverse player communities as well as to expand the audience for otherwise smaller “niche” game concepts. If you love to think, talk, play and make games, Supercell is the place for you. We’ve built a company of proactive and independent teams with the freedom to do what they think is best for their players, our games and the company at large.

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

London, England, United Kingdom (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

Helsinki, Uusimaa, Finland (On-Site)

Seoul, South Korea (On-Site)

Los Angeles, California, United States (Hybrid)

Helsinki, Uusimaa, Finland (On-Site)

View All Jobs

Get notified when new jobs are added by supercell

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug