Product Marketing Manager

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wrocław and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.

We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.

We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.

Job Description

Your daily tasks:

• Collaborating with the Franchise Director to define and maintain the product identity, positioning, and messaging across all marketing touchpoints.
• Partnering with the Marketing & Communications Director to develop and execute global marketing strategies, driving brand awareness, user acquisition, and organic growth.
• Working with the game team to identify key in-game events and product updates, translating them into actionable marketing roadmaps.
• Leading the execution of multi-channel marketing campaigns, collaborating with internal teams like Communications, Community, and Paid Media to maximize player engagement and retention.
• Overseeing the creative development of promotional materials, ensuring they align with the product vision and resonate with players.
• Establishing and tracking KPIs, using data insights to optimize marketing efforts and improve performance.
• Managing marketing budgets, monitors spend, and reports on the efficiency of marketing investments, ensuring alignment with product goals and KPIs.

Qualifications

• 4+ years of experience in project marketing  or brand marketing management.
• Deep understanding of the gaming industry & gaming trends, as well as target audience preferences.
• Experience developing and implementing marketing/brand campaigns.
• Experience working with briefs and stakeholders presenting product ideas, campaigns, and their results.
• Strong interpersonal and communication skills.
• Flexibility to adapt to changing priorities.
• Very good command of English.

Nice to have:

• Experience in cooperating with creative agencies/departments.
• Experience in cooperating with external partners/suppliers.

Additional Information

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• A constant stream of company newsletters, PR & project updates so you will always be in the know.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).