Product Marketing Manager, FinTech

We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant community to delight guests, do what they love, and thrive.

About this roll\*:

The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth company.

As the Product Marketing Manager for Toast Embedded Finance, you will help shape the go-to-market (GTM) strategy for a fast-growing portfolio of financial products, including Toast Capital, designed to help businesses take control of their cash flow. You will partner closely with Product, Marketing, Sales, and Customer Success teams to bring new offerings to market, support cross-product launch strategies, and build messaging that positions Toast Capital (and other fintech products/services) as a key differentiator in competitive deals. You will lead and contribute to initiatives spanning product positioning, customer research, campaign planning, and sales enablement, with a focus on driving awareness, adoption, and retention across the full lifecycle. The ideal candidate has experience launching and scaling products, leading cross-functional initiatives, and using insights to inform both near-term tactics and long-term strategy in a dynamic, customer-first environment.

Key responsibilities

• Lead go-to-market strategy, launch processes, and stakeholder management, and influence product development and positioning for new embedded fintech products and features
• Advocate as the voice of our customer, and partner with product and finance teams to develop key initiatives to drive efficient product adoption
• Become a market and industry expert on key financial products, and use customer and market research to inform both product and GTM strategy
• Take ownership of conversion and adoption metrics and GTM performance, and implement cross-functional plans to drive improvements
• Collaborate with Sales Enablement and Customer Success to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks

Do you have the right ingredients\* (Requirements):

• 5+ years of experience in product marketing, product management, operational roles, finance, sales and strategy consulting — ideally in B2B banking, lending and/or fintech.
• History of creating highly engaging and creative life-cycle engagement strategies for financial services products
• Strong ability to navigate complex and ambiguous situations across a fast-growing organization
• Demonstrated proficiency in leading cross-functional partnerships with diverse teams to develop strategic plans and achieve desired goals
• Excellent written and verbal communication skills, with the ability to combine complex content into a clear and cohesive story to gain both internal and external buy-in
• Data-minded with strong analytical capabilities
• Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies

Special Sauce\* (Nonessential Skills/Nice to Haves):

• Inbound and outbound product marketing experience, such as researching and launching new products/features and developing segment-targeted positioning and messaging for a multi-product technology platform
• Experience in B2B sales enablement
• Experience writing thought leadership blog content
• Experience with Salesforce and SQL
• Previous restaurant industry experience

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread\* of Total Rewards

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).

Pay Range

$117,000—$187,000 USD

**Diversity, Equity, and Inclusion is Baked into our Recipe for Success**

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.