Product Marketing Manager (Monetization)
Job Summary
Job Description
The Product Marketing Manager (Monetization) will be responsible for conducting market research, competitor analysis, and customer interviews to inform product strategy and positioning. They will work with business heads, SMEs, and product teams to identify product-market fit and craft compelling messaging for the target audience. The role involves developing and executing go-to-market strategies, creating marketing materials like pitch decks and videos, launching and optimizing marketing campaigns, and developing training materials. This position requires strong project management skills, data analysis abilities, and excellent communication skills, including the ability to collaborate with cross-functional teams. The role is for a B2B product marketing experience in the gaming industry.
Must have:
- 3+ years of product marketing experience (B2B) in the gaming industries.
- Bachelor's degree or higher in marketing or related field.
- Proven track record of successful B2B marketing campaigns.
- Strong project management skills.
- Excellent written and presentation skills in English.
Perks:
- 100% company-paid medical, dental, and vision plans.
- Unlimited Flexible Time Off.
- Personalized career roadmap.
9 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
Responsibilities
- Conduct market researches, partner surveys, customer interviews, and competitor researches to make informed decisions about the product positioning and influence the product strategy.
- Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition.
- Develop and execute go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business.
- Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns.
- Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more.
- Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns.
- Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.
Requirements
- 3+ years of product marketing experience (B2B) in the D2C and / or gaming industries.
- Bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or related field.
- A proven track record of successful B2B marketing campaigns in the D2C / gaming industries with clear metrics to measure the effectiveness of these campaigns.
- Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize to meet the deadlines.
- Comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams.
- Ability to track and analyze data and measure the success of the campaigns.
- Customer-centric mindset to develop marketing strategies that address the needs and pain points of the target audience.
- Excellent written and strong presentation skills in English (B2 or above).
- Excellent communication skills and ability to collaborate and lead cross-functional teams.
Don’t meet every requirement listed? Studies show that women and people of color are less likely to apply for jobs when they don’t meet every requirement. At Xsolla, we are committed to building a diverse and inclusive community, so if you think you could be amazing in this role, even without all the listed qualifications, please apply! You may be exactly who we didn’t even know we need.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the Operations Director - China position, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
Credit history check
Professional license verification
Relevance to Job Responsibilities:
The background check is relevant to this position because the following role responsibilities include creating assets for branding, and accessing confidential company data.
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact careers@xsolla.com.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
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