Product Marketing Manager (PMM)

Description

Who We Are

Renew Home is on a mission to change how we power the world by making it easier for customers to save energy and money at home as part of the largest residential virtual power plant in North America.

We partner with industry-leading brands to better manage residential energy for users by prioritizing efficiency, savings, and comfort — and cleaner energy for everyone.

We are an Equal Opportunity employer striving to create a diverse, equitable, and inclusive work environment where everyone feels that they have a voice that is heard.

We strongly encourage candidates to check out our website at www.renewhome.com to learn more about the world-changing work we are doing.

Role Summary

Renew Home is seeking a strategic and execution-oriented Product Marketing Manager (PMM) to lead product marketing efforts for home device manufacturer (OEM) partnerships and consumer-facing solutions. This role will be central to expanding Renew Home’s reach through key device partners—starting with smart thermostats and HVAC systems, and growing into EV charging and home battery storage.

You’ll own market positioning, product narratives, and go-to-market strategy for new OEM offerings, while also serving as a connective thread between Product, Design, BD/Partnerships, Pricing, and Marketing. You’ll help build compelling partner stories, ensure consistent brand integration, and deliver best-in-class launch experiences and ongoing marketing and sales support.

This role is perfect for a hands-on PMM who thrives in a high-velocity environment and knows how to bring partner-integrated solutions to market with clarity, creativity, and impact.

What You Will Do

Market Research & Positioning

• Lead competitive analysis, voice of customer (VoC), and market research for OEM verticals (e.g., HVAC, EVs, batteries).
• Own OEM category positioning and messaging, ensuring clear differentiation and alignment with Renew Home’s broader platform.
• Deliver actionable market intelligence and messaging frameworks to support BD/Partnerships.

Product & Pricing Strategy

• Collaborate with Product and Pricing to shape OEM offering packages, bundles, and pricing models.
• Define value propositions that resonate with utilities, OEMs, and households.
• Support long-term OEM growth strategy in partnership with executive and BD teams.

Brand & Architecture Development

• Maintain a cohesive brand framework for OEM solutions, ensuring seamless integration into Renew Home’s overall brand and customer experience.
• Guide naming, design, and storytelling approaches for new OEM products.
• Support co-branding and white-labeling needs with OEM and channel partners.

OEM Launch Management

• Own full go-to-market strategy for OEM launches, including content, campaigns, PR, and cross-functional execution.
• Drive messaging, website updates, sales enablement materials, and customer-facing content.
• Coordinate across Marketing, Product, Partnerships, Design, and Engineering to ensure smooth and successful launches.
• Build strong working relationships with OEM partners to manage planning, asset reviews, and joint execution.

Ongoing Partner Marketing Support

• Develop and maintain a scalable OEM partner marketing toolkit (messaging guides, brand kits, asset approval flows).
• Support co-marketing efforts, lifecycle content, and help center materials for partners.
• Establish repeatable processes for campaign planning, partner alignment, and marketing performance tracking.

Requirements

• 3+ years of experience in product marketing, partner marketing, or GTM roles, ideally in energy, smart home, IoT, or climate tech.
• Strong grasp of B2B2C dynamics and how to market partner-integrated offerings.
• Experience launching co-branded or OEM-integrated products with cross-functional teams.
• Skilled in research, positioning, and translating complex offerings into customer-centric value propositions.
• Adept at balancing high-level strategy with tactical content and project management.
• Excellent communicator and collaborator with strong writing and presentation skills.
• Passionate about accelerating the clean energy transition and building scalable consumer solutions.
• Bonus Experience
• Experience marketing HVAC, EV charging, battery storage, or other DER devices.
• Familiarity with utility-facing sales cycles and DSM/DERMS integrations.
• Experience managing co-marketing or white-label partnerships.
• Understanding of regulated markets, performance-based incentives, or energy pricing.