Product Marketing Principal

7 Hours ago • 3-5 Years

Job Summary

Job Description

The Product Marketing Principal role involves managing the GBS Masterminds Podcast, hosted by the CEO, targeting GBS leaders, CFOs, and CXOs globally. Responsibilities include developing podcast themes, creating guest outreach materials, overseeing content creation and production, ensuring smooth recording sessions, and collaborating with video editors. The role also includes managing distribution strategies, optimizing engagement through various channels, and tracking performance metrics. Additionally, it requires working closely with the CEO and cross-functional teams, and managing guest relationships. The job description emphasizes a focus on content marketing, stakeholder management, and driving podcast growth.
Must have:
  • 3-5 years of podcast production experience
  • Proven stakeholder management skills with C-level executives
  • Experience in end-to-end podcast workflows
  • Strong writing skills for messaging and promotion
  • Proficiency in content marketing across multiple channels
Good to have:
  • Understanding of GBS and Shared Services trends
  • Collaborative mindset with creative teams
  • Data-driven approach to podcast performance
  • Creative eye for storytelling and content design
Perks:
  • Competitive salary
  • Fun-filled work culture
  • Equal employment opportunities
  • Opportunity to build with a pre-IPO Global SaaS company

Job Details

About Us:

HighRadius, a renowned provider of cloud-based Autonomous Software for the Office of the CFO, has transformed critical financial processes for over 800+ leading companies worldwide.Trusted by prestigious organizations like 3M, Unilever, Anheuser-Busch InBev, Sanofi, Kellogg Company, Danone, Hershey's, and many others, HighRadius optimizes order-to-cash, treasury, and record-to-report processes, earning us back-to-back recognition in Gartner's Magic Quadrant and a prestigious spot in Forbes Cloud 100 List for three consecutive years. With a remarkable valuation of $3.1B and an impressive annual recurring revenue exceeding $100M, we experience a robust year-over-year growth of 24%. With a global presence spanning 8+ locations, we're in the pre-IPO stage, poised for rapid growth. We invite passionate and diverse individuals to join us on this exciting path to becoming a publicly traded company and shape our promising future. 

Job Summary

HighRadius is seeking a content marketing & podcast specialist to take full ownership of the
GBS Masterminds Podcast, the flagship podcast hosted by our CEO, connecting with GBS
leaders, CFOs, and CXOs globally. This high-visibility role requires end-to-end podcast
management, from conceptualization to distribution, while collaborating with the busiest
executives in the world to deliver exceptional content.
This is your chance to work directly with C-level stakeholders, manage high-profile projects,
and elevate a podcast that influences some of the industry's top decision-makers.


Responsibilities

Podcast Strategy & Planning
● Develop themes and craft a 6-question framework for each podcast season, ensuring
alignment with current industry trends.
● Create a Total Addressable Market (TAM) for podcast outreach, identifying top GBS
leaders, CFOs, and CXOs as guests.
● Write WIIFTs and messaging scripts to engage busy executives and secure their
participation.
Content Creation & Production
● Ensure each podcast is engaging and an insightful listening experience
● Oversee recording sessions to ensure smooth execution and a professional experience
for guests.
● Collaborate with video editors to deliver high-quality, polished episodes with consistent
branding and storytelling.
● Perform quality checks on all post-production content before release.
Distribution & Marketing:
● Create and execute a distribution strategy to maximize episode reach,
including social media, email campaigns, and internal channels.
● Optimize for engagement by crafting compelling teaser clips, episode
highlights, and promotional assets.
● Track performance metrics (views, engagement, subscribers) and refine
strategies to drive growth.
Stakeholder Management
● Work closely with the CEO, ensuring the podcast aligns with strategic priorities and
messaging.
● Collaborate with cross-functional teams, including marketing and creative, to
ensure seamless execution.
● Manage guest relationships, delivering an exceptional experience from
onboarding to post-episode engagement.

Skill & Experience Needed

● 3–5 years of experience in podcast production, content marketing, or executive
communications.
● Proven stakeholder management skills, especially with C-level executives and global
leaders.
● Experience in end-to-end podcast workflows, from ideation to distribution.
● Strong writing skills for messaging scripts, outreach, and promotional content.
● Proficiency in content marketing across multiple channels, including social media and
email.

Other Preferred Skills

● Understanding of GBS and Shared Services, with knowledge of industry trends.
● Collaborative mindset, with experience working alongside video editors and creative
teams.
● Data-driven approach to tracking podcast performance and optimizing for growth.
● Creative eye for storytelling and content design.

What You’ll Get

● Competitive salary.
● Fun-filled work culture (https://www.highradius.com/culture/)
● Equal employment opportunities.
● Opportunity to build with a pre-IPO Global SaaS Centaur

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About The Company

We are Pragmatists. We prefer to keep it real. Our employees use their creativity and talent to invent new solutions, meet demands, and offer the most effective services/products. We want our employees to be a part of our incredible journey, even if it’s a little bumpy along the way (we’ll call those growing pains).

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