Promotions Manager

Position Summary

The Promotions Manager is responsible for planning, executing, and managing daily promotions to enhance brand visibility, drive customer engagement, and boost sales. This role involves collaborating with various teams, updating the content management system (CMS), scheduling promotional banners, building landing pages, writing rules and using data analysis to optimize performance. The ideal candidate is proficient in Excel, content management, is highly organized, and has a creative mindset for developing promotional strategies.

Key Accountabilities:

Plan and Execute Daily Promotions:

• Develop, Configure and implement daily promotional campaigns
• Collaborate with marketing, design, and product teams to ensure promotions align with business goals and brand standards.
• Monitor the effectiveness of promotions and adjust strategies as needed.
• Oversee the promotional budget and stay within guidelines

CMS Management:

• Update, configure and maintain promotional content on the website using a CMS (Content Management System).
• Ensure that promotional materials are accurately displayed, current, and optimized for customer engagement.
• Banner Scheduling:
• Coordinate the scheduling of banners and promotional assets across digital platforms.
• Work with design teams to ensure banners are visually compelling and aligned with marketing campaigns.
• Data Analysis & Reporting:
• Use Excel to track, analyse, and report on the performance of promotions, including sales impact, traffic, and conversion rates.
• Provide insights and recommendations based on data and player segmentation to optimize future promotions.
• Collaboration & Coordination:
• Liaise with the account management, player support, and product teams to ensure promotions are integrated seamlessly across the customer journey.
• Work with external vendors or partners for cross-promotional opportunities.
• Budget & Timeline Management:
• Assist in managing the promotions budget, ensuring campaigns are cost-effective and within budget.
• Ensure all promotional campaigns are delivered on time and meet pre-set deadlines.
• Market Research & Competitor Analysis:
• Conduct market research to identify promotional trends and competitive activity.

Qualifications

Education

Bachelors degree in related field.

Years of Related Experience

Years of experience 3-5 years+

What We're Looking For

• 3-5 years of experience in a similar role, preferably in Lottery, Casino, Sportsbetting, retail, e-commerce, or consumer goods.
• Proficiency in Excel, including data analysis, pivot tables, and basic formulas.
• Experience with CMS platforms (e.g., WordPress, Magento) and scheduling tools.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Creative thinker with a problem-solving mindset.
• Exceptional communication and interpersonal skills to effectively collaborate with internal teams and external partners.
• Results-oriented mindset with a focus on achieving targets and driving performance.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games, LLC and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.