Retention Manager

1 Minute ago โ€ข All levels

Job Summary

Job Description

BetterMe is seeking a Retention Manager to enhance user loyalty, engagement, and monetization across its digital products. This role involves leveraging analytical thinking, creative campaign development, and user behavior insights to execute impactful push and in-app campaigns. Responsibilities include improving store ratings, fostering community engagement, and optimizing overall retention strategies. The manager will collaborate closely with product, PR, design, and analytics teams to maximize user value and retention.
Must have:
  • Develop and optimize push notification strategies based on business goals, user behavior, and performance analytics.
  • Launch A/B tests to improve engagement with core features, monetization flows, and upsell campaigns.
  • Maintain up-to-date campaign documentation (Confluence, Figma, Google Drive).
  • Design and improve in-app flows to increase user engagement, referrals, and upsells.
  • Run experiments for feature adoption, store rating improvements, and monetization offers.
  • Collect and analyze user feedback for UX research and marketing claims.
  • Monitor app ratings and user reviews using AppFollow and other tools.
  • Generate hypotheses, prepare, and launch A/B tests to improve store performance.
  • Provide bi-weekly and monthly reports with actionable next steps.
  • Monitor and cooperate with the PR team, product teams to feature different types of events, special offers related to health&fitness to engage new users.
  • Generate hypotheses, prepare and launch tests to attract new users.
  • Provide bi-weekly and monthly reports with actionable next steps.
  • Analyze competitor push flows, in-app flows, referral programs, and monetization offers.
  • Identify best practices and potential growth opportunities.
Perks:
  • Competitive salary
  • Professional growth (internal/external courses, seminars, corporate library, team of professionals)
  • Comfortable working environment (work equipment, complimentary breakfasts, lunches, snacks in Kyiv office)
  • Health & Fitness (20 days paid vacation, medical insurance, sports activities)
  • Rest (team buildings, parties, various team activities)

Job Details

We are looking for a Retention Manager to join our team and drive user loyalty, engagement, and monetization across our digital products. This role combines analytical thinking, creative campaign development, and user behavior insights to deliver impactful push and in-app campaigns, improve store ratings, grow community engagement, and optimize retention strategies. You will work closely with the product team, PR team, design and analytics teams to ensure our users get maximum value from the product and stay with us longer.

YOUR IMPACT:

  • Push Campaign Management
  • Develop and optimize push notification strategies based on business goals, user behavior, and performance analytics.
  • Launch A/B tests to improve engagement with core features, monetization flows, and upsell campaigns.
  • Maintain up-to-date campaign documentation (Confluence, Figma, Google Drive).
  • In-App Campaign Management
  • Design and improve in-app flows to increase user engagement, referrals, and upsells.
  • Run experiments for feature adoption, store rating improvements, and monetization offers.
  • Collect and analyze user feedback for UX research and marketing claims.
  • Store Rating & Review Optimization
  • Monitor app ratings and user reviews using AppFollow and other tools.
  • Generate hypotheses, prepare, and launch A/B tests to improve store performance.
  • Provide bi-weekly and monthly reports with actionable next steps.
  • Events in Google, Play Store
  • Monitor and cooperate with the PR team, product teams to feature different types of events, special offers related to health&fitness to engage new users.
  • Generate hypotheses, prepare and launch tests to attract new users.
  • Provide bi-weekly and monthly reports with actionable next steps.
  • Competitor Research
  • Analyze competitor push flows, in-app flows, referral programs, and monetization offers.
  • Identify best practices and potential growth opportunities.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. ๐Ÿ’ช

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. Weโ€™re one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.๐ŸŒŽ

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on whatโ€™s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.๐Ÿš€

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About The Company

Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make healthy lifestyle accessible to everyone so they can achieve long-term health benefits. Recognizing the lack of Diversity, Equity, and Inclusion in the market, we strive to eliminate barriers to well-being and self-esteem.

Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (Remote)

Kyiv, Kyiv City, Ukraine (Remote)

Kyiv, Kyiv City, Ukraine (On-Site)

Kyiv, Kyiv City, Ukraine (Remote)

Ukraine (Remote)

Kyiv, Kyiv City, Ukraine (Remote)

Ukraine (Remote)

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