Senior Associate, Media Planning

1 Month ago • 1-2 Years • $53,200 PA - $70,560 PA

Job Summary

Job Description

Publicis Groupe is seeking a Senior Associate, Media Planning to join their team and work with a globally recognized company. This role involves developing and executing multi-channel media plans, creating innovative strategies, and providing actionable insights to meet client business objectives. The Senior Associate will collaborate with internal teams, vendors, and clients, supporting plan development, cross-team communication, and in-market optimizations. Responsibilities include driving strategies, researching and writing media Point-Of-Views (POVs), presenting media plans, preparing flowcharts and budgets, optimizing and analyzing marketing activities, reporting on key metrics, and fostering strong relationships. The ideal candidate will have 1-2+ years of media planning experience, preferably in digital media, and possess strong organizational, communication, and problem-solving skills.
Must have:
  • 1-2+ years media planning experience
  • Digital media planning preferred
  • Strong organizational skills
  • Strong communication skills
  • Time management skills
  • Problem-solving skills
  • Detail-oriented
  • Ability to multi-task
  • Manage priorities and deadlines
  • Proficient in Microsoft Office Suite
  • Experience with media systems/platforms
Good to have:
  • Bachelor's degree in marketing, advertising, communications, business, sociology, or consumer insights
  • Ability to work independently and in a team
  • Willingness to learn and adopt new technologies
Perks:
  • Paid Family Care
  • Monetary assistance for Adoption, Surrogacy and Fertility
  • Monetary assistance for pet adoption
  • Employee Assistance Programs
  • Health/Wellness/Comfort reimbursements
  • Tuition Assistance
  • Flexible time off
  • Matching Gifts programs
  • Flexible working arrangements
  • Work Your World Program
  • Business Resource Groups

Job Details

Company description

USMS_OneMars logo

 

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

 

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

 

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

 

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”
- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

 

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

 

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.


Overview

The Sr. Associate, Planning works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.  

The Senior Associate will be working closely with Associates and Supervisors, who as a team will be responsible for managing plan development, cross-team communication, and in-market optimizations.


Responsibilities

  • Help drive day-to-day strategies to meet and exceed client business objectives
  • Provide research for and write media Point-Of-Views (POVs)
  • Present media plans and provide plan maintenance including objectives/strategies and updates
  • Prepare flowcharts and budgets for media plans
  • Assist with optimizing, implementing, and analyzing marketing activities
  • Report on key metrics for campaign effectiveness and develop key findings for optimization
  • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
  • Foster strong relationships with internal teams and client groups
  • Assist with other projects or responsibilities as assigned

Qualifications

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights  
  • 1-2+ years of experience in media planning experience across media channels
  • Digital media planning experience preferred
  • Ability to work independently as well as in a team setting
  • Strong organizational, communication, time management, and problem-solving skills
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
  • Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Compensation Range: $53,200 - $70,560 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/8/2025.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

 

 

 

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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