Job Description
Progress is seeking a Senior Campaign Lead to drive demand generation for their AI Product line. This role involves owning, driving, and optimizing data-driven campaigns to achieve reach, lead, and pipeline goals. The Senior Campaign Lead will collaborate with Go-to-Market teams (Product Marketing, Field Marketing, Digital Marketing, Sales) to design multi-channel campaigns, conceptualize and execute various marketing programs (webinars, SEO, SEM, content syndication, social media), and analyze performance to increase lead-to-deal conversion rates. The position requires strong experience in B2B demand generation, product launches, cross-functional collaboration with sales and product marketing, and experience with Salesforce. The ideal candidate is curious, self-driven, detail-oriented, and thrives in a fast-paced environment.
Must Have:
- Demand generation experience (B2B, SaaS/Product-led)
- Launch new products to market
- Design and deliver conversion campaigns
- Leverage data for marketing plans
- Cross-functional collaboration (PMK, Sales)
- Manage projects with stakeholders
- Experience with Salesforce
- Curiosity, self-drive, attention to detail
- Adaptability to fast-paced work
Perks:
- Competitive remuneration package
- Employee Stock Purchase Plan
- 30 days of earned leave
- Extra day off for birthday
- Various other leaves (marriage, casual, maternity, paternity)
- Premium Group Medical Insurance (employee + 5 dependents)
- Personal accident insurance
- Life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans (vehicle/personal)
We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Campaign Lead and help us do what we do best: propelling business forward. This is for our AI Product line
In this role, you will:
- Own, drive, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
- Drive cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Field Marketing, Digital marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
- Drive creative thinking to launch new and powerful programs that will drive brand to demand motions.
- Create, monitor and optimize product led marketing motions with an agile, responsive approach.
- Conceptualize, manage and execute a diverse range of marketing programs such as webinars, SEO, SEM, retargeting, content syndication, social media and intent data programs.
- Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
- Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
- Collaborate with PMK to ensure the planning and creation of content needed for programs for every stage of the buyer journey.
- Collaborate with the Web Team on designing business requirements for improvements in the web journeys.
- Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business.
Your background:
- Demand generation experience for B2B preferably in SaaS or Product led Sales
- Strong track record in launching new products to the market
- Strong track record of successfully designing and delivering campaigns that engage and convert into net new customer pipeline
- Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
- Experience in cross-functional collaboration with Product Marketing and Sales
- Experience in handling projects with multiple stakeholders successfully and delivering within timelines
- Experience working with Salesforce
- Curiosity, self-drive and attention to detail
- Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key
If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with, and also to enjoy:
Compensation
- Competitive remuneration package
- Employee Stock Purchase Plan Enrolment
Vacation, Family, and Health
- 30 days of earned leave
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans.
Together, We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!
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