Apple Ads is seeking a talented Senior Data Scientist for its Data Insights team. This role involves innovating and developing the next generation of analytical solutions by collaborating with Sales, Marketing, Finance, Product, and Engineering. The Data Scientist will be a key member of a data-centric team, delivering impactful insights. The position offers exciting challenges due to business complexity, scale, and high standards for Information Architecture, performance optimization, and actionable insights. Responsibilities include executing analyses, exploring and developing analytical solutions, monitoring business metrics, identifying drivers for trends, translating business requirements into accurate insights, driving dashboard usability through Information Architecture and design standards, building statistical and ML models, and leading business analytics projects from definition to presentation.