Senior Demand Generation Marketing Manager

2 Months ago • 8-10 Years • Marketing

Job Summary

Job Description

The Senior Demand Generation Marketing Manager will be responsible for developing and executing comprehensive demand generation strategies and programs to drive revenue growth and customer acquisition for Autodesk solutions. This role involves developing audience-centric marketing strategies, driving product and industry marketing initiatives, and creating compelling marketing programs. The manager will collaborate with cross-functional teams to ensure cohesive marketing efforts. Key responsibilities include driving 1:Many programs, developing targeted marketing strategies, executing integrated marketing campaigns across multiple channels, measuring program performance, and supporting content creation. The role requires a strategic thinker with strong analytical skills and proven experience in B2B tech marketing.
Must have:
  • 8-10 years of B2B tech marketing experience.
  • Experience creating and executing campaigns to drive growth.
  • Understanding of both Field Marketing and Digital Marketing.
  • Ability to build collaborative relationships.

Job Details

Job Requisition ID #

25WD89335

Position Overview

 

Reporting into the Head of Marketing for India & SAARC this role will be responsible for developing and executing comprehensive demand generation strategies and programs that drive revenue growth and customer acquisition for Autodesk solutions for key industry segments and personas. This role will focus on developing audience-centric marketing strategies, driving product and industry marketing initiatives and creating compelling marketing programs to create demand and drive revenue goals. This individual will be a key member of the marketing team and will collaborate with cross-functional teams, including sales, technical sales, digital marketing, industry strategy and partner teams to ensure cohesive and impactful marketing efforts.

The role demands a strategic thinker with strong analytical skills, hands-on demand generation skills and a proven track record of driving results in complex but collaborative team environment, knowing that their contributions have a deep impact on the region's results.

Responsibilities

  • We are looking for an innovative and growth-oriented Marketing Manager to drive revenue impact through strategic demand generation initiatives especially for 1:Many programs

  • Drive execution of 1:Many programs and targeted campaigns to drive market penetration in Volume segment for Autodesk industries.

  • Develop targeted marketing strategies for different audience segments, including engineers, designers, IT and R&D and utilize data-driven insights to understand audience needs and preferences, and tailor marketing efforts accordingly.

  • Develop and implement field marketing programs and webinars by working closely with regional demand gen, content marketing, product marketing and sales to pursue marketing initiatives in line with regional business strategy

  • Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, email, webinars, and more

  • Measure and analyze marketing program performance, and adjust strategies to maximize ROI and achieve marketing goals. Report and present monthly and quarterly marketing results and highlights for internal audience

  • Collaborate with internal teams and external agencies to ensure cohesive and effective campaign execution

  • Support creation and production of value-driven content for local thought leadership and Own the localisation of campaigns and content for India

  • Navigate complex organizational dynamics to advocate for marketing priorities and secure necessary resources

Minimum Qualifications:

  • Atleast 8-10 years of experience in B2B tech marketing with experience in Volume segment. Experience creating and executing campaigns to drive growth for businesses. Has to have understanding and experience of both Field Marketing and Digital Marketing. Has a demonstrated ability to build collaborative, trustworthy relationships across functions and geographies to achieve shared business objectives Highly motivated, results-oriented, self-starter with strong blend of creativity and analytical skills


#LI-BB3


 

Learn More

About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

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About The Company

Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media, and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all. Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Our software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D. We provide exceptional compensation/benefit packages and we’d love for you to join us. We’re proud to be an equal opportunity employer and we consider all qualified applicants without regard to race, gender, disability, veteran status or other protected category. To see our culture in action, check out #AutodeskLife. We are headquartered in the San Francisco Bay Area and have more than 10,000 employees worldwide.

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