Senior Director, Live Service Marketing

3 Months ago • 6-8 Years • Marketing • $236,500 PA - $354,700 PA

Job Summary

Job Description

The Senior Director, Live Service Marketing will lead a team responsible for developing and executing global marketing strategies for PlayStation's live service titles. This role requires experience building and leading teams, fostering collaboration across departments (marketing, studios, and central teams), and managing live games and online experiences. Key responsibilities include defining marketing plans to drive acquisition, engagement, and retention; tracking product metrics and KPIs; and collaborating with leadership to influence product and marketing roadmaps. The ideal candidate will have a deep understanding of software and game development processes, and experience leveraging analytics to build customer-segmented products and programs. A startup background is a plus.
Must have:
  • Proven leadership & management expertise
  • Live services marketing organization building experience
  • Deep understanding of software & game development
  • Strong analytical & strategic thinking skills
  • Experience managing live games & online experiences
Good to have:
  • Startup environment experience
Perks:
  • Medical, dental, vision
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Sony product discounts
  • Bonus package

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

The Senior Director, Live Service Marketing will lead a team charged with taking Live Service titles to market. The role will report to the Vice President of Games Marketing and lead the team responsible for the development of global marketing strategy and execution of global marketing plans to drive acquisition, engagement, and retention. The role seeks a candidate with a dynamic set of skills; experienced at bringing innovative marketing ideas to life, building lasting relationships with players on a global scale, and adept at adjusting to ever changing player sentiments within shifting market landscapes. 

Role overview:

Responsible for the development and execution of omnichannel marketing strategy driving awareness, acquisition, and engagement over the lifecycle of a live service products

  • Build and lead a dynamic live services marketing team, defining roles and responsibilities, and delivering a powerful shared vision that translates into day-to-day execution and results
  • Foster deep collaboration between central teams, marketing, and studio while championing a unified publishing vision across leadership team(s)
  • Partner closely with studio team(s) on roadmaps, schedules, releases, and key deliverables
  • Define and continually track product metrics and KPIs that measure and reflect customer success, driving ongoing initiatives to meet and exceed forecast targets
  • Collaborate with leadership and stakeholders to evangelize marketing strategies, plans, findings, results and recommendations to influence product and marketing roadmaps 

What you'll be doing:

  • Proven management and leadership expertise, including: talent management, team building, mentorship, executive communication, and past senior leadership roles
  • Ability to work strategically and collaboratively and to lead alongside executive-level team members and individual contributors
  • Experience building a live services marketing organization, defining roles, and establishing strong working relationships with cross team leadership
  • Experience managing live games, web/social/mobile experiences, and customer-centric software and services
  • Deep understanding of software and game development processes, experience with agile and small team models
  • Extensive experience leveraging analytics to build global, customer-segmented products and program
  • Strong strategic thinking, problem solving, business analysis, and decision-making capabilities
  • Experience in a start-up environment is a significant plus (building the team while also providing front-line support where necessary) 

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role
is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$236,500 - $354,700 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Similar Jobs

Tesla - Tesla Roadside Support Specialist

Tesla

North Holland, Netherlands (On-Site)
4 Months ago
Spaulding Ridge - Client Director

Spaulding Ridge

Chicago, Illinois, United States (On-Site)
2 Months ago
Growe - Data Analyst

Growe

Colombia (On-Site)
1 Week ago
Survay Monkey - Senior Software Engineer in Test II

Survay Monkey

Bengaluru, Karnataka, India (Hybrid)
1 Day ago
Coupa - Software Implementation Lead

Coupa

Colombia (Remote)
3 Months ago
GoTo Group - Merchant Marketing Senior Associate, Growth Promo

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
Oliver Agency - Social Marketing Manager

Oliver Agency

Seoul, South Korea (On-Site)
1 Month ago
Epic Games - Director, Creative Marketing

Epic Games

(On-Site)
2 Months ago
Philips - Zone Marketing Lead - PH JAPAC

Philips

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
1 Month ago
Visa - Senior Paralegal, Internal Creative Marketing Services (Ad Hock)

Visa

Atlanta, Georgia, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

bytedance - Data Analyst - BytePlus Recommend

bytedance

Singapore (On-Site)
2 Months ago
Playground Games - Senior VFX Artist

Playground Games

England, United Kingdom (Hybrid)
7 Months ago
PayPal - Cybersecurity Metrics Analyst

PayPal

Chicago, Illinois, United States (Hybrid)
2 Weeks ago
The game - Community Resource Manager

The game

London, England, United Kingdom (Hybrid)
3 Months ago
Evolution  - Head of Studio

Evolution

Buenos Aires, Buenos Aires, Argentina (On-Site)
11 Months ago
PwC - Manager- Mumbai Shivaji Park - Technology Consulting

PwC

Mumbai, Maharashtra, India (On-Site)
9 Months ago
Ubisoft - R&D Engineer

Ubisoft

Pune, Maharashtra, India (Hybrid)
3 Weeks ago
welevel  - Senior AI Engineer (LLM & Training Focus)

welevel

Munich, Bavaria, Germany (On-Site)
4 Months ago
Capgemini - SDWAN

Capgemini

Bengaluru, Karnataka, India (On-Site)
1 Month ago
bytedance - Risk Control Business Partner

bytedance

Singapore (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Seattle, Washington, United States

VVater - Senior Water - Wastewater Engineer

VVater

Austin, Texas, United States (On-Site)
2 Months ago
Apple - Software Release Project Manager

Apple

Sunnyvale, California, United States (On-Site)
6 Days ago
NVIDIA - Senior CPU Implementation Methodology Engineer

NVIDIA

Santa Clara, California, United States (On-Site)
2 Months ago
PrizePicks - Back End Platform Engineer

PrizePicks

United States (Remote)
4 Weeks ago
Blue wire software - Pizza Maker

Blue wire software

Raleigh, North Carolina, United States (On-Site)
1 Week ago
Riot Games - Staff Software Engineer, Progression - VALORANT

Riot Games

Mercer Island, Washington, United States (On-Site)
1 Month ago
HCL Tech - Senior Tester - DAL Management

HCL Tech

Texas, United States (On-Site)
1 Month ago
Zelis  - 2nd & 3rd Shift Machine Operators

Zelis

St. Louis, Missouri, United States (On-Site)
1 Month ago
Roblox - Principal Engineer - Creator Services Data

Roblox

San Mateo, California, United States (On-Site)
2 Weeks ago
Rivian - Field Sales Advisor

Rivian

Nashville, Tennessee, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

GT HQ - Marketing Analytics Manager

GT HQ

Paris, Île-de-France, France (Remote)
3 Months ago
Realworld one - Senior Marketing Manager (m/f/d)

Realworld one

Freiburg, Lower Saxony, Germany (On-Site)
1 Year ago
q games - Marketing Coordinator

q games

Kyoto, Kyoto, Japan (On-Site)
1 Month ago
Suki - Sr. Manager - Customer Marketing

Suki

United States (On-Site)
1 Month ago
Finger Tango - Advertising Placement Specialist

Finger Tango

Guangzhou, Guangdong Province, China (On-Site)
2 Months ago
Visa - Senior Paralegal, Internal Creative Marketing Services (Ad Hock)

Visa

Atlanta, Georgia, United States (Hybrid)
2 Months ago
Bungie - Contract Marathon Associate Marketing Manager

Bungie

(Hybrid)
3 Months ago
Philips - Consumer Marketing Leader, Personal Health Growth Region

Philips

Petaling Jaya, Selangor, Malaysia (On-Site)
1 Month ago
Razer - Global Email Marketing Specialist

Razer

Singapore (On-Site)
2 Weeks ago
Qube Cinema - Manager - Theatre Marketing

Qube Cinema

Jaipur, Rajasthan, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

Carlsbad, California, United States (On-Site)

Los Angeles, California, United States (Remote)

London, England, United Kingdom (On-Site)

Aliso Viejo, California, United States (On-Site)

Carlsbad, California, United States (On-Site)

Madison, Wisconsin, United States (Hybrid)

San Mateo, California, United States (Hybrid)

São Paulo, State Of São Paulo, Brazil (Hybrid)

London, England, United Kingdom (On-Site)

View All Jobs

Get notified when new jobs are added by PlayStation Global

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug