Senior Director, Retail Development

Thank you for considering the Senior Director, Retail Development role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

This role is a full time role that reports to the MD, Consumer Products & Experiences, onsite in our Los Angeles office.

The Role:

We are seeking a visionary and results-oriented Sr. Director of Retail Development to lead the strategic evolution and execution of Moonbug’s omni-channel retail programs in North America, spanning mass, specialty, and rapidly expanding digital commerce. This is a pivotal leadership opportunity responsible for building cross-category programs, expanding strategic retail partnerships, and identifying white space opportunities that grow our footprint and deepen fan engagement. This leader will also manage at least one direct report and oversee our retail agency partner to ensure aligned, high-impact retail execution.

This is an exciting opportunity for a strategic and creative commercial leader who thrives at the intersection of brand, storytelling, and retail. You’ll help shape and relaunch the next chapter of our consumer products business.

Responsibilities:

• Define & pioneer Moonbug’s retail strategy across mass, specialty, and digital commerce channels, ensuring a cohesive presence across all key touchpoints.
• Innovate and execute groundbreaking cross-category retail programs that seamlessly bring Moonbug IP to life through integrated, story-driven activations and unique consumer experiences.
• Accelerate digital commerce performance by forging deep strategic partnerships with key platforms (e.g., Amazon, Walmart.com, Target.com) optimizing brand visibility, and pioneering promotional support strategies.
• Proactively identify and develop significant new business and white space opportunities, from untapped channels and formats to new retail partnerships that expand our market leadership.
• Cultivate & own key retail relationships, leading joint business planning and seasonal strategy conversations to maximize brand impact and shelf space.
• Manage and mentor at least one direct report and our retail agency partner, ensuring strategic alignment, clear prioritization, and high-quality execution.
• Drive cohesive retail campaigns by collaborating cross-functionally with Licensing, Product Development, Marketing, Creative, and Strategy to deliver cohesive retail campaigns that reflect brand priorities.
• Monitor retail, entertainment, and consumer trends to stay ahead of the market and inform future strategies.
• Partner with Finance and Strategy to set KPIs and track program performance against business goals.
• Champion Moonbug’s brand values and storytelling across every retail experience, ensuring consistency and authenticity.