Senior Growth Marketing Manager

Envoy is seeking a Senior Growth Marketing Manager to lead revenue growth through website and paid/organic channels. This role involves owning the growth funnel from visit to opportunity, designing and executing CRO experiments, and managing the corporate website strategy and operations. The manager will be responsible for growth analytics, paid acquisition, trial/demo flow optimization, and ABM orchestration, ensuring high-intent demand converts into pipeline while maintaining website quality and SEO.

Must Have

• Own the growth funnel from visit to lead to opportunity.
• Build and run a robust CRO program across pricing, product, and campaign pages.
• Stand up growth analytics, defining north-star metrics and attribution rules.
• Partner with Revenue Marketing on paid acquisition and retargeting strategies.
• Improve trial-to-meeting conversion and instant-chat SLAs.
• Orchestrate ABM "light" plays for named accounts and regulated industries.
• Own the corporate website strategy, UX, and roadmap for multiple audiences.
• Lead the website publishing process and operations.
• Ensure website speed, accessibility, and quality (Core Web Vitals, ADA/WCAG).
• Drive SEO excellence in partnership with Content Marketing.
• Maintain Martech & integrations including CMS, analytics, and intent tools.
• Report performance and insights to stakeholders.
• 5+ years in B2B SaaS growth, performance, or web marketing roles.
• Demonstrated CRO wins with before/after data and experiment design.
• Strong SEO & SEM expertise across technical, on-page, and content strategies.
• Web systems fluency including HTML/CSS basics, CMS admin (Webflow or similar), analytics, forms/chat, and integrations.
• Data chops in funnel analytics, attribution, and cohort analysis.
• Program management excellence with backlog discipline and crisp briefs.
• Experience with 6sense/Demandbase, GTM/GA4, Looker/Amplitude/Heap, Marketo or HubSpot, Salesforce, Optimizely/VWO, Clearbit, Branch, Webflow.

Perks & Benefits

• Market-competitive salary
• Equity for all full-time roles
• Excellent benefits
• High degree of trust in your ideas and execution
• Opportunity to partner and collaborate with talented people
• Inclusive community
• Ability to make an immediate impact in helping customers
• Support for your personal and professional growth

About the role

Envoy is hiring a Senior Growth Marketing Manager to own our revenue growth engine across the website and paid/organic channels. You’ll be accountable for turning high-intent demand into pipeline through conversion rate optimization (CRO), experimentation, and tight orchestration with RevOps, Sales, and Product Marketing. You’ll also own our corporate website strategy, roadmap, and day-to-day operations.

This is an on-site position that requires 4 days a week (Monday–Thursday) in our San Francisco HQ.

You will

Growth: experiments, conversion, and pipeline

• Own the growth funnel from visit → lead → MQL → SQL → opportunity; design experiments that measurably increase activation and pipeline.
• Build and run a robust CRO program (hypothesis → test design → launch → analyze → roll-out) across pricing, product, and campaign pages; standardize experimentation methods and QA.
• Stand up growth analytics: define north-star metrics, attribution rules, dashboards, and weekly read-outs; partner with RevOps on data quality and reporting.
• Paid acquisition & retargeting: partner with Revenue Marketing to plan/test SEM, competitor capture, brand defense, and high-intent retargeting tied to fast paths (e.g. chat, scheduler).
• Trial/demo flow optimization: improve trial-to-meeting conversion, instant-chat SLAs, and routing to the right reps; pilot calculators, checklists, and templates that boost intent.
• ABM “light” orchestration: translate 6sense/Demandbase/intent signals into targeted web experiences and plays for named accounts and regulated industries.

Web marketing

• Own the corporate website strategy, UX, and roadmap for multiple audiences; make the site a destination users return to.
• Lead the publishing process and operations: backlog, sprint planning, rebuilds, new page launches, and triage/troubleshooting.
• Ensure speed, accessibility, and quality: Core Web Vitals, ADA/WCAG, component libraries, and content governance for all publishers.
• SEO excellence in partnership with Content Marketing; monitor competitive movements and adjust strategy.
• Martech & integrations: maintain CMS, analytics, experimentation, forms/chat, and intent tools; ensure privacy/compliance and clean data to Salesforce/MA.
• Report performance and insights to stakeholders; translate data into clear decisions and next steps.

You have

• 5+ years in B2B SaaS growth, performance, or web marketing roles; proven ownership of website + pipeline outcomes in a fast-paced environment.
• Demonstrated CRO wins: you can show before/after data, experiment design, and learnings that moved conversion and pipeline.
• Strong SEO & SEM expertise across technical, on-page, and content strategies; you know how to outrank competitors on intent pages.
• Web systems fluency: HTML/CSS basics, CMS admin (Webflow or similar), analytics, forms/chat, and integrations; comfort partnering with engineers/designers.
• Data chops: funnel analytics, attribution, cohort analysis; you can brief RevOps, sanity-check models, and communicate impact to execs.
• Program management excellence: backlog discipline, crisp briefs, QA, and stakeholder updates; you ship.
• Experience with 6sense/Demandbase, GTM/GA4, Looker/Amplitude/Heap, Marketo or HubSpot, Salesforce, Optimizely/VWO, Clearbit, Branch, Webflow.

You’ll work

• Cross-functional with Revenue Marketing, Product Marketing, PM/Design, RevOps, and Sales to align experiments with quarterly pipeline targets.
• Hypothesis-driven with fast iteration cycles and a bias to ship; rigorous QA and rollbacks when needed.
• Transparent weekly reporting: what we tested, what we learned, what’s next.

You'll get

• A high degree of trust in your ideas and execution
• An opportunity to partner and collaborate with other talented people
• An inclusive community where you feel welcomed and cared for as a person
• The ability to make an immediate impact in helping customers create a great workplace experience
• Support for your personal and professional growth

If you have any questions related to compensation, please contact Recruiting after you apply.

By applying for this position, you acknowledge that you have fully read and understand the job requirements and received the Envoy Privacy Notice for applicants, which is linked here. Completing this application requires you to provide personal data, such as your name and contact information, which is mandatory for Envoy to process your application. Envoy is an EEO Employer and does not discriminate on the basis of any characteristic protected by local, state or federal law._