Growth Marketer, Pod Lead

As a Full-Stack Growth Marketer, you'll lead marketing experiments driving growth, working with cross-functional teams to achieve business KPIs and optimize marketing campaigns using data-driven insights.

Must Have

• Lead a cross-functional growth pod to achieve a specific business KPI (e.g., trial growth).
• Design, launch, and measure rapid-cycle marketing experiments across paid, organic, and lifecycle channels.
• Translate insights into learning loops that compound across the marketing organization.
• Create proof, not decks. Visible launches, shipped tests, measurable wins.
• Build and launch full-funnel experiments — from ad creative to landing page to lifecycle flow.
• Write hooks, build funnels, and iterate on copy and creative for velocity and performance.
• Use AI tools to accelerate execution — not replace thinking.
• Analyze performance data and turn insights into testable hypotheses.
• Collaborate with design, CX, and product teams to ensure a seamless Hero journey from ad → activation → success.
• Share learnings openly and document every test to compound team knowledge.
• 5+ years in growth or performance marketing, ideally in SaaS or creator-focused industries.
• Proven experience running end-to-end campaigns that delivered measurable business impact.
• Hands-on fluency with ad platforms (Meta, YouTube, TikTok, Google), landing page builders, and lifecycle tools.
• Strong analytical skills; ability to interpret CAC/LTV and funnel data to inform strategy.
• Portfolio of shipped campaigns or experiments demonstrating speed, creativity, and proof of impact.
• Velocity: You measure your weeks in launches, not meetings.
• Proof Over Opinion: You let data decide what scales.
• Builder Energy: You don’t wait for approval; you build and show the work.
• Hero Obsession: You think in customer outcomes, not company outputs.
• Creative Precision: You move fast, but with purpose and quality.
• Ownership: You don’t just complete tasks — you own results end-to-end.

Good to Have

• Thrive in fast-paced, startup-energy environments.
• Can take an outcome (e.g., “increase trials +20%”) and self-direct the path to get there.
• Believe AI should amplify human creativity, not replace it.
• Have built something yourself — a brand, a business, or a following — and know the thrill of shipping.

Perks & Benefits

• Company paid premiums for medical, dental and vision insurance for self and family.
• Company sponsored HSA account.
• Company 401K, 100% match up to 6% of employee contributions.
• Flexible vacation policy.
• Fitness incentives package.
• Company funded mental health resources.
• Wellness perks.

About Us

We power the expert economy.

Founded in 2010, and Headquartered in Newport Beach, California, Kajabi is the leading creator commerce platform, helping creators turn their knowledge, experience, and expertise into sustainable online businesses. With Kajabi's integrated platform, creators have a single ecosystem to build and market their digital products, including online courses, communities, live coaching, and more. Tens of thousands of creators and entrepreneurs rely on Kajabi as the backbone of their business and have collectively earned over $10 billion from more than 85 million customers. Learn more at kajabi.com.

Growth Marketer, Pod Lead

As a Full-Stack Growth Marketer and Pod Lead, you’ll be part of Kajabi’s new marketing model — small, autonomous pods that move fast, learn fast, and scale what works. You’ll work directly with Kajabi’s Co-CEOs and VP of Marketing to launch high-impact growth experiments that drive measurable outcomes.

This is not a manager role — it’s a builder role. You’ll think strategically, execute rapidly, and operate with full ownership of results.

The Impact you will make

• Turn Kajabi’s “Human Intelligence at Scale” vision into motion — proving that real human creativity, paired with the right systems, beats automation every time.
• Lead a cross-functional growth pod to achieve a specific business KPI (e.g., trial growth).
• Design, launch, and measure rapid-cycle marketing experiments across paid, organic, and lifecycle channels.
• Translate insights into learning loops that compound across the marketing organization.
• Create proof, not decks. Visible launches, shipped tests, measurable wins.
• Build and launch full-funnel experiments — from ad creative to landing page to lifecycle flow.
• Write hooks, build funnels, and iterate on copy and creative for velocity and performance.
• Use AI tools to accelerate execution — not replace thinking.
• Analyze performance data and turn insights into testable hypotheses.
• Collaborate with design, CX, and product teams to ensure a seamless Hero journey from ad → activation → success.
• Share learnings openly and document every test to compound team knowledge.

Attributes for Success

• 5+ years in growth or performance marketing, ideally in SaaS or creator-focused industries.
• Proven experience running end-to-end campaigns that delivered measurable business impact.
• Hands-on fluency with ad platforms (Meta, YouTube, TikTok, Google), landing page builders, and lifecycle tools.
• Strong analytical skills; ability to interpret CAC/LTV and funnel data to inform strategy.
• Portfolio of shipped campaigns or experiments demonstrating speed, creativity, and proof of impact.

Key Competencies

• Velocity: You measure your weeks in launches, not meetings.
• Proof Over Opinion: You let data decide what scales.
• Builder Energy: You don’t wait for approval; you build and show the work.
• Hero Obsession: You think in customer outcomes, not company outputs.
• Creative Precision: You move fast, but with purpose and quality.
• Ownership: You don’t just complete tasks — you own results end-to-end.
• You’ll love this role if you:
• Thrive in fast-paced, startup-energy environments.
• Can take an outcome (e.g., “increase trials +20%”) and self-direct the path to get there.
• Believe AI should amplify human creativity, not replace it.
• Have built something yourself — a brand, a business, or a following — and know the thrill of shipping.

Kajabi Team Benefits Package

• Company paid premiums for medical, dental and vision insurance for self and family.
• Company sponsored HSA account.
• Company 401K, 100% match up to 6% of employee contributions.
• Flexible vacation policy.
• Fitness incentives package.
• Company funded mental health resources.
• Wellness perks.

In-Office Requirement Statement

We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.

• This is a hybrid role that will require 3 days in office

Pay Range

At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

US based applicants only.

$134,250— $179,000 + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

Kajabi LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.