Marketing Web Designer

As a Marketing Web Designer, you will be responsible for designing, building, and optimizing high-converting marketing web pages and assets. You will collaborate with cross-functional teams to enhance campaign performance and maintain brand consistency, utilizing tools like Figma and Webflow. This role involves transforming campaign visions into on-brand web experiences, including landing pages and visual storytelling. You will take campaigns from concept to polished assets, ensuring they reflect Kajabi's core values and drive key metrics through design, testing, and iteration.

Must Have

• Design, build, and optimize high-converting marketing web pages and assets.
• Collaborate with cross-functional teams to enhance campaign performance.
• Maintain brand consistency.
• Turn campaign briefs into web experiences that convert.
• Translate brand identity and ethos into polished, high-impact design.
• Build, iterate, and optimize pages inside Kajabi, Webflow, Figma.
• Own the full design system for campaigns.
• Collaborate with growth marketers to test variations and improve performance.
• Work cross-functionally with PMMs to ensure pages tell the product story.
• Produce rapid prototypes to validate ideas.
• Elevate campaigns with Hero-centric visuals, proof, and credibility elements.
• Maintain creative consistency across pods.
• Document high-performing page layouts into reusable templates.
• 3+ years of experience designing high-converting marketing pages.
• Expert in Figma with ability to move from wireframe to shipped asset quickly.
• Strong visual storytelling instincts.
• Deep understanding of conversion design: hierarchy, CTA clarity, mobile-first.
• Experience building inside platforms like Webflow, Kajabi, or similar CMS tools.
• Move fast without sacrificing clarity.
• Comfortable collaborating in pods, thinking in outcomes.
• Strong eye for typography, spacing, layout, and consistent systems.

Good to Have

• Ability to do light motion, short-form content, or simple animations.
• Experience creating creative variants for A/B tests.
• Light HTML/CSS knowledge.

Perks & Benefits

• Company paid premiums for medical, dental and vision insurance for self and family.
• Company sponsored HSA account.
• Company 401K, 100% match up to 6% of employee contributions.
• Flexible vacation policy.
• Fitness incentives package.
• Company funded mental health resources.
• Wellness perks.

The Role

Design, build, and optimize high-converting marketing web pages and assets. Collaborate with cross-functional teams to enhance campaign performance and maintain brand consistency while using tools like Figma and Webflow.

Marketing Web Designer

You’ll be the person who turns ideas, positioning, and product proof into high-converting, on-brand experiences. When the pod has a campaign vision, you bring it to life on the web: landing pages, visual storytelling, and assets that feel unmistakably Kajabi.

You’ll take a campaign from concept → wireframe → polished, shipped asset — fast. You’ll ensure every page reflects the Manifesto: real experts, real proof, real transformation. You’ll collaborate tightly with copy, growth, and PMMs to ship pages that aren’t just beautiful, but that move the metric your pod owns.

This isn’t a static “designer” role. It’s a builder role. You’ll design, ship, test, iterate, and use data to refine. You’ll help shape Kajabi’s next era by making our marketing feel alive, premium, and proof-driven.

The Impact you will make

• Turn pod campaign briefs into web experiences that convert — landing pages, campaign pages, visual systems.
• Translate brand identity and the Manifesto ethos into polished, high-impact design.
• Build, iterate, and optimize pages inside Kajabi, Webflow, Figma, or other tools the pod uses.
• Own the full design system for your pod’s campaigns: typography, layout, visual language, modular components.
• Collaborate with growth marketers to test variations and improve performance through design.
• Work cross-functionally with PMMs to ensure pages clearly tell the product + Hero story.
• Produce rapid prototypes to help the pod move fast and validate ideas before fully building.
• Elevate every campaign with Hero-centric visuals, proof, and credibility elements.
• Maintain creative consistency across pods while evolving Kajabi’s brand expression.
• Document what works: turn high-performing page layouts into reusable templates for future pods.

Attributes for Success

• 3+ years of experience designing high-converting marketing pages and campaign assets.
• Expert in Figma with the ability to move from wireframe → prototype → shipped asset quickly.
• Strong visual storytelling instincts — you know how to make proof and expertise feel premium.
• Deep understanding of conversion design: hierarchy, CTA clarity, landing page patterns, mobile-first.
• Experience building inside platforms like Webflow, Kajabi, or similar CMS tools (or willingness to learn fast).
• You move fast without sacrificing clarity — progress over polish, iteration over perfection.
• Comfortable collaborating in pods: you think in outcomes, not tasks.
• Strong eye for typography, spacing, layout, and consistent systems.
• Bonus: Ability to do light motion, short-form content, or simple animations to elevate campaigns.
• Bonus: Experience creating creative variants for A/B tests.

Key Competencies

• Figma mastery (components, systems, responsive design)
• Landing page & funnel design
• Visual storytelling
• Webflow or Kajabi page building
• Light HTML/CSS (not required but beneficial)
• Ability to QA and polish pages end-to-end
• Brand systems & consistency
• A/B test design variations
• Data-informed creative decisions
• Understanding of core acquisition metrics (CVR, CTR, scroll depth)