Chief Marketing Officer

Bizee, formerly Incfile, is transforming into an AI-powered Operating System for Entrepreneurs. As Chief Marketing Officer, you will lead this transformation by architecting the brand, growth engine, positioning, and market narrative for Bizee's next decade. This executive role requires unifying brand, growth, lifecycle, content, and marketing operations to scale recurring revenue, strengthen retention, and build long-term enterprise value. You will build an inspiring brand, a high-performance acquisition and retention engine, and ensure marketing investment drives business forward with creativity, rigor, and strategic insight.

Must Have

• Create brand strategy and identity for Bizee
• Own company-wide acquisition, activation, and retention strategy
• Build ROI-driven growth engine (SEM, SEO, paid social, affiliates, lifecycle, CRO)
• Scale subscription growth through lifecycle automation and segmentation
• Build marketing systems, dashboards, and attribution models
• Partner with Product, Engineering, Data, Finance, Sales, CX, and Operations
• Build and mentor a world-class marketing organization
• 12+ years in marketing leadership (growth, brand, performance)
• Proven success scaling subscription or tech-enabled service businesses
• Deep expertise in SEM, performance marketing, multi-channel growth
• Experience building brand strategy and creative systems
• Fluency across marketing operations, attribution, CRM, lifecycle automation, and analytics

About Bizee

Bizee (formerly Incfile) has helped more than one million entrepreneurs start and manage their businesses. Now we’re evolving from a formation service into an AI-powered Operating System for Entrepreneurs, built to connect ambition to action through intelligent systems that simplify complexity, anticipate needs, and give founders the freedom to build faster.

We move fast, stay close to the customer, and focus relentlessly on building what matters. We build with heart, hustle, grit, and humility, the same qualities that define the entrepreneurs we serve.

The Opportunity

This is a transformative, category-defining marketing leadership role. As Chief Marketing Officer, you will architect the brand, growth engine, positioning, and market narrative that define Bizee’s next decade.

You’ll unify brand, growth, lifecycle, content, and marketing operations into a high-velocity system that scales recurring revenue, strengthens retention, and builds long-term enterprise value.

You will build the brand that inspires entrepreneurs, the performance engine that acquires and retains them, and the discipline that ensures every dollar of marketing investment pushes the business forward.

This is a builder’s role at the executive table, requiring equal parts creativity, operational rigor, strategic insight, and storytelling excellence.

What You’ll Lead

Brand Architecture & Market Narrative:

• Create the brand strategy and identity that positions Bizee as the Entrepreneur Operating System.
• Shape messaging, storytelling, and emotional connection with founders at all stages of their journey.
• Drive brand activation across channels, content, partnerships, PR, and thought leadership.

Growth, Acquisition & Full-Funnel Performance

• Own the company-wide acquisition, activation, and retention strategy.
• Build a disciplined, ROI-driven growth engine across SEM, SEO, paid social, affiliates, lifecycle, and CRO.
• Transform SEM into a predictable profit center with high intent efficiency and scalable expansion.

Lifecycle Marketing, LTV & Subscription Growth

• Scale RA, Compliance, and subscription growth through targeted lifecycle automation, segmentation, and value communication.
• Improve retention and recurring revenue through behavioral nudges, timing signals, and predictive insights.

Marketing Operations, Analytics & Decision Systems:

• Build the systems, dashboards, attribution models, and operating cadences that bring clarity to marketing performance.
• Partner with Data/AI to embed intelligence into segmentation, experimentation, targeting, and growth models.
• Ensure investor-grade forecasting, reporting, and unit economics discipline.

Cross-Functional Leadership:

• Partner with Product, Engineering, and Data to ensure experiences and funnels convert, retain, and delight.
• Collaborate with Finance on forecasting, pricing, LTV/CAC modeling, and capital allocation for growth.
• Work closely with Sales, CX, and Operations to ensure the full customer journey is cohesive and value-rich.

Team Building & Leadership:

• Build and mentor a world-class marketing organization across brand, growth, content, creative, and ops.
• Implement strong operating rhythms, clarity of ownership, and a bias for speed, experimentation, and results.
• Elevate Bizee’s marketing culture to high accountability, high creativity, and high performance.

What You’ll Bring

• 12+ years in marketing leadership across growth, brand, and performance roles.
• Proven success scaling subscription or tech-enabled service businesses from acquisition through LTV.
• Deep expertise in SEM, performance marketing, and multi-channel growth.
• Experience building brand strategy and creative systems that translate into measurable outcomes.
• Fluency across marketing operations, attribution, CRM, lifecycle automation, and analytics.
• Ability to think strategically, operate cross-functionally, and move with speed and precision.
• Strong leadership presence, storytelling, and communication skills.
• Cultural alignment: Heart, Hustle, Grit, Humility, and No Fluff.

Success Looks Like

Within 6–12 months, Bizee’s brand is defined, the narrative is clear, and the funnel is performing with discipline and predictability. Acquisition efficiency improves, customer activation accelerates, retention strengthens, and subscription revenue grows.

Marketing becomes a strategic growth engine tightly aligned with Product, Data, Engineering, and Finance with clear OKRs, strong operating rhythms, and a bias toward experimentation and measurable outcomes.

Within 18 months, Bizee has a marketing system that scales enterprise value, powerful brand, predictable CAC payback, strong LTV expansion, and a market position that sets us apart from incumbents and new entrants.