Senior/Lead Commercial Growth Manager, Direct-to-Consumer

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview: 

PlayStation is on a mission to redefine how we connect with our customers through world-class commerce capabilities; to deliver meaningful and highly personalized experiences to over 124 million global players, to maximise their engagement, satisfaction and loyalty. 

As we continue to invest in product, service and technology innovation, we are looking for an ambitious and strategic thinker to join our Direct-to-Consumer Commercial Development team, to drive growth, validate new opportunities, and maximize ROI from strategic investments. If you are a commercial expert and thrive on identifying and realizing the next big opportunities to delight millions of customers, this role is for you. 

As the Senior Commercial Growth Manager, you will be at the heart of shaping and accelerating our direct-to-consumer commercial strategy; driving growth in digital software sales and physical product sales for the PlayStation Store and PlayStation Direct businesses. 

You will leverage market analysis, financial modelling, and strategic insights to identify and validate new commercial opportunities, customer acquisition strategies, business models and propositions. You will be responsible for developing robust business cases, positioning investments internally, and setting the standard for commercial measurement across the direct-to-consumer business. 

You will work cross-functionally to identify and incubate growth ideas, experiment to validate concepts, build business cases, secure executive approval and transition initiatives to execution teams. You will be responsible for maintaining the roadmap of commercial opportunities for the direct-to-consumer business. 

What you’ll be doing: 

• Identify and validate new opportunities for commercial growth for the PlayStation Store and PlayStation Direct businesses. 
• Conduct market research and data analysis to assess industry trends, competitive landscapes, and emerging opportunities. 
• Build financially sound business cases that demonstrate potential ROI and guide decision-making for strategic investments. 
• Work cross-functionally with finance, analytics, marketing, product, and engineering teams to align strategies, position opportunities, validate concepts and achieve buy-in for program development and execution. 
• Lead the experimentation plan required to test new concepts and validate their commercial viability. 
• Define and implement best-in-class commercial measurement frameworks to track the effectiveness of investments and revenue and profit incrementality from business initiatives. 
• Work closely with strategic analytics partners to develop and mature a predictive customer lifetime value model, with a clear plan for commercial applications and validation. 
• Educate and support the wider team in crafting compelling business cases, positioning investments effectively within the company, and measuring growth. 
• Balance short-term revenue-driving opportunities with long-term strategic growth initiatives to maximise customer lifetime value. 
• Navigate how we deliver growth across transaction-based and subscription-based business models, pay-to-play and free-to-play content, as well as digital and physical product offerings. 
• Support D2C strategic planning and annual goal-setting processes, to articulate major vectors for growth, initiative maturity, and investment asks. 

What we’re looking for:

• Proven experience – you have enabled delivery of growth in a commercial, business development, strategy, or finance role within a digital-first business. You ideally have physical distribution experience. 
• Financial acumen – you can understand and articulate where profit maximisation opportunities may be found alongside revenue performance, how to measure ROI, and how to derive insights and implications from P&L analysis. 
• Highly analytical – you have rich experience in market research, data interpretation, financial modelling, and commercial forecasting. 
• Entrepreneurial – you are proactive and use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation. 
• Customer-focused – you ground growth opportunities in customer needs and wants, to sustainably grow customer satisfaction alongside lifetime value. 
• Confident storyteller – you have expertise in developing and presenting compelling business cases and narrative to secure buy-in from senior stakeholders. 
• Natural collaborator – you are able to navigate complex organizations, influencing across cross-functional teams and senior stakeholders. 
• You have rich experience in digital media, ecommerce, digital marketplaces, retail, technology, or finance roles, or a strong commercial consulting background. 
• You are an expert in Excel, and a power user of enterprise analytics solutions. 
• You have a passion for entertainment, ideally video gaming, with understanding of content, and competitive market dynamics. 

Benefits: 

• Discretionary bonus opportunity 
• Hybrid Working (within Flexmodes) 
• Private Medical Insurance 
• Dental Scheme 
• 25 days holiday per year 
• On Site Gym 
• Subsidised Café 
• Free soft drinks 
• On site bar 
• Access to cycle garage and showers 

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.