Senior Manager, Alliances Marketing EMEA

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.

With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. 

The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps 
and data are protected and always available.

Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.

The Senior Manager, Alliances Marketing EMEA is responsible for defining objectives, building the regional strategy and leading key programs to drive business growth of Veeam’s Alliances network in partnership with key business stakeholders.

This individual plays a critical role in defining the Alliances go-to-market strategy in collaboration with EMEA Field Marketing, EMEA Partner Marketing EMEA Alliances Sales, EMEA Leadership (Partner, Sales, Marketing), and Global Alliance teams.

Alliance Marketing Priorities 

• Strategy and planning: create the EMEA Alliances Marketing strategy, working closely with Alliance teams in EMEA and Globally. Communicate the plans with all relevant teams.
• Marketing programs: develop Alliance marketing programs that align with corporate strategy and growth goals; deliver an exceptional alliance experience.
• Relationship building: manage the Marketing relationship with our top Alliances – including aligning closely with internal Veeam teams (Alliance Managers, Field Marketing and Global Alliances).
• Budget management: Manage the EMEA Alliances budget and the Alliances PMDF process, to ensure that EMEA Marketing and Field Marketing teams are proactively using PMDF.
• Measurement and ROI:  analyze and measure the performance of EMEA programs and regional engagements in line with Marketing and business targets.

Responsibilities 

• Own and drive the Veeam EMEA Marketing strategy for alliances
• Aligning Alliances strategic planning and execution with overall EMEA Partner Marketing Plan and EMEA enterprise and commercial plan.
• Participate in and contribute to the EMEA Partner Marketing Team goals, activities and processes.
• Ensure effective alignment and communication between Global, EMEA and Regions around programs, results and best practices
• Increase overall Alliance engagement
• Collaborate with Marketing Communications, Web, and Product Marketing teams to develop Alliance enablement tools, education tools and campaign collateral
• Prepare and control operating budgets
• Ensure alliance MDF processes are understood by the Field and are monitored and used quarterly

Education: Bachelor’s degree required

Experience: Significant experience in Alliance Marketing

Skills

• Demonstrated knowledge and understanding of Alliances ecosystem
• Demonstrated experience of Alliances Marketing
• Strong initiative and ability to work effectively under deadline pressures
• Strong critical thinking, analytical, decision-making and problem-solving skills
• Strong interpersonal skills
• Proven ability to effectively develop and implement Marketing programs
• Strong written and verbal communication skills with ability to successfully communicate with all levels of management
• Experience working with Marketing budgets, Alliance PMDF, and business plans
• Some travel may be required

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