Senior Manager, Digital & Performance Marketing

EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com.

Challenges You’ll Solve

EvenUp is looking for a Senior Manager, Digital Marketing to manage our paid media strategy and outbound demand generation channels (gifting, webinars, email marketing). You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team. The right candidate for the role is a data-driven growth marketer with expertise in multiple demand generation channels. You’ll collaborate cross-functionally with teams across marketing, sales, product, and operations to continuously analyze, refine, and scale our paid media programs to deliver measurable business outcomes.  

What you’ll do

• Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.

• Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.

• Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).

• Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit, etc.), ensuring campaigns are well-targeted, paced to budget, and performance-driven.

• Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.

• Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.

• Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.

• Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.

What we look for

• 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels

• 5+ years in managing Paid Advertising/Digital Marketing programs preferred (experience in marketing B2B SaaS products a strong plus)

• Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability.

• Expertise in leveraging analytics to drive campaign performance and optimization.

• Project management experience ensuring campaigns are flawlessly delivered on time and on budget.

• Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales.

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (evenuplaw.com/careers) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com or no-reply@ashbyhq.com email address.

To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you’re interested in a role, please submit your application directly through our careers page.

If you receive communication from someone you believe is impersonating EvenUp, please report it to us at talent-ops-team@evenuplaw.com. Examples of fraudulent domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”.

Benefits & Perks:

As part of our total rewards package, we offer attractive benefits and perks to our employees, including:

• Choice of medical, dental, and vision insurance plans for you and your family

• Additional insurance coverage options for life, accident, or critical illness

• Flexible paid time off, sick leave, short-term and long-term disability

• 10 US observed holidays, and Canadian statutory holidays by province

• A home office stipend

• 401(k) for US-based employees and RRSP for Canada-based employees

• Paid parental leave

• A local in-person meet-up program

• Hubs in San Francisco and Toronto

Please note the above benefits & perks are for full-time employees

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.