Senior, Manager, Growth Marketing, APAC (SMB Segment)

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re looking for a Growth Marketing Manager to drive acquisition, engagement, and retention of small and medium-sized businesses (SMBs) across the APAC region.

This role is critical in helping SMBs discover, adopt, and scale with PayPal, leveraging data-driven marketing, regional insights, and best-in-class execution.

The ideal candidate has deep regional marketing expertise, strong execution skills across performance channels, lifecycle marketing, partnerships, and direct campaigns, and a proven track record of scaling SMB adoption in fintech, SaaS, or B2B industries.

Job Description:

Essential Responsibilities:

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices

Minimum Qualifications:

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Strategy & Campaign Execution

• Lead the development and execution of growth marketing strategies and campaigns to grow SMB adoption and engagement across APAC.
• Develop localized marketing programs that adapt global priorities to regional needs, ensuring cultural, regulatory, and language relevance.

Insights & Market Intelligence

• Analyze business trends, customer data, and competitive activity to inform marketing strategies.
• Identify new growth opportunities, segments, and channels to expand SMB reach.

Cross-Functional Collaboration

• Partner with sales, product, and regional business teams to deliver aligned go-to-market campaigns.
• Work closely with global marketing and analytics teams to integrate regional learnings into global playbooks.

Channel & Campaign Optimization

• Manage performance across channels including SEM, paid social, display, email, direct mail, events, and partner channels through Agency and partner teams
• Monitor campaign effectiveness and optimize for CAC, conversion rates, and LTV.

Leadership & Mentorship

• Champion best practices in growth marketing, experimentation, and data-driven decision making.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field required (MBA a plus).
• Equivalent professional experience will be considered.

• 8+ years in growth or performance marketing, with at least 3–4 years in APAC-focused roles.
• Strong background in B2B or SMB-focused industries (fintech, SaaS, marketplaces, or tech platforms preferred).

Skills & Competencies:

• Proven ability to design and execute multi-channel acquisition and engagement campaigns.
• Strong analytical skills with experience in A/B testing, funnel optimization, and ROI analysis.
• Experience managing regional marketing budgets and optimizing for growth efficiency.
• Exceptional collaboration skills, able to work with global and local stakeholders.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

Click Here

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.