Senior Manager, Relationship Marketing

Job Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

As Senior Manager, Relationship Marketing Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals. You will report into the Director of Customer Strategy. You should have a deep understanding of our client's business and strategic objectives. You'll appreciate the importance of strong relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will be nimble in solving for client problems. As a leader, your skills and experience in communicating strategy to get others to believe in the ideas that you present and follow that belief through to execution.

To be successful in this role you'll have a passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to help grow client relationships.

Key Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• You will be the subject matter expert in digital marketing and CRM
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans .
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.
• Oversee the development and implementation of CRM learning agendas, test-and-learn plans, and reporting frameworks.
• Build and optimize segmentation strategies to drive personalization and performance across CRM channels.
• Contribute to monthly and QBR reports and strategic planning presentations, highlighting CRM performance, insights, and opportunities.

Qualifications:

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media. QSR, Retail, CPG experience preferred.
• 3+ years working in an agency or consulting firm.
• Experience managing lifecycle marketing campaigns, including customer acquisition, engagement, retention, and winback flows.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20% travel (contingent on comfort level of client)

Additional information

• Work remotely from home or from one of our many offices within the continental US.

The hourly pay range for this position is $61.01 -$98.90. The hourly pay rate for the successful candidate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Temporary employees are eligible for paid holidays in accordance with dentsu policy, as well as safe and sick time. This position is not eligible for any other benefits or other compensation.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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