Company Description

Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for risk and opportunity analysis, focusing on credit, authentication, and fraud prevention journeys. With cutting-edge technology, innovation, and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.

We have 22,000 people operating in 32 countries, and every day we are investing in new technologies, talented professionals, and innovation to help all clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.

Job Description

Senior Marketing Analyst – GROWTH and customer segmentations

We are looking for a professional passionate about data, consumer behavior, and growth strategies. This person will be responsible for developing and implementing intelligent audience segmentations with a focus on increasing purchases, monetizing the customer base, and personalizing journeys.

What will be your main deliveries?

• Develop data-driven growth strategies, focusing on conversion, retention, and increased LTV;
• Monitor segmentation performance and propose continuous optimizations;
• Develop strategies to personalize the customer purchase journey;
• Contribute to cross-channel communication throughout the customer journey;
• Work in partnership with areas such as CRM, Marketing, Product, Data, Media, and Customer Service;
• Monitor KPIs and results of digital journeys and suggest continuous improvements;
• Work with CDP platform management (Adobe Experience Platform);
• Work with communications via email, SMS, Push, or Whatsapp using Marketingcloud.

What we are looking for in you!

• Experience with CDPs and engagement tools (e.g., Salesforce, Marketingcloud, Adobe Experience Platform, among others);
• Knowledge in CRM strategies, conversion funnel, and customer journey;
• Analytical ability to interpret data and generate actionable insights;
• Proactive, collaborative, and results-oriented profile.

Qualifications

• Data-oriented
• CRM
• CDP
• Purchase Funnel
• Customer Journey
• E-commerce

Additional Information

Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and companies, in Brazil we are more than 4,000 people working in various teams and specialties. Here, every knowledge and diversity complements each other, and you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with their personal commitments and interests, valuing well-being.

We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is externally recognized through various market certifications: we have been awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition indicates that we are on the right track, providing an increasingly better work environment for our talents.

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