Senior Marketing Manager

At Testronic, we are looking for a results-driven Senior Marketing Manager to strengthen our brand presence, drive marketing excellence, and influence strategic business outcomes. This role involves defining and executing global marketing strategy, leading go-to-market initiatives, elevating brand identity, overseeing digital marketing, and managing multi-channel campaigns. The manager will also drive content strategy, lead events, and manage budgets, partnering with executive leadership and agencies to achieve measurable impact and revenue growth.

Must Have

• Define and execute global marketing strategy.
• Serve as brand custodian.
• Lead go-to-market strategies.
• Partner with executive leadership and sales.
• Manage agency and vendor relationships.
• Elevate global brand identity and positioning.
• Oversee digital marketing ecosystem.
• Design and implement multi-channel campaigns.
• Optimize marketing performance.
• Manage marketing budgets.
• Drive global content strategy.
• Oversee high-impact content creation.
• Lead global Events & Awards program.
• Represent company at industry events.
• Bachelor’s degree in Marketing or related field.
• 10+ years of progressive marketing experience.
• Experience in leadership marketing roles.
• Experience managing teams and agencies.

Good to Have

• Master’s degree preferred.
• Background in the video games industry.
• Results-oriented with a focus on business growth.
• Inspirational leader and team player.
• Creative mindset with a keen eye for brand and storytelling.
• Adaptable and resilient.
• Passion for video games and deep understanding of gaming culture.

Perks & Benefits

• Opportunity to lead and shape the marketing strategy.
• A long-term role with many opportunities to learn, grow, develop and shape the future.
• Hybrid work model (2–3 days per week at the office).
• Medical healthcare.
• Multisport card.
• International and multicultural environment.
• Friendly and open-minded teams.

Description

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At Testronic, we are passionate about enabling exceptional video game experiences that resonate with players worldwide. As a partner to leading global brands in the video games industry, we thrive on innovation, creativity, and collaboration. We are looking for a results-driven Senior Marketing Manager to strengthen our brand presence, drive marketing excellence, and influence strategic business outcomes.

Strategic Marketing Leadership

• Define and execute the global marketing strategy, ensuring alignment with company objectives and revenue growth targets.
• Serve as the brand custodian, ensuring a consistent, compelling narrative across all touchpoints.
• Lead the development of go-to-market strategies for services, solutions, and campaigns.
• Translate business goals into marketing strategies that deliver measurable impact.

Stakeholder Leadership

• Partner with executive leadership, sales, operations, and other functions to align marketing with business priorities.
• Manage agency and vendor relationships to optimize output and ROI.

Brand & Digital Presence

• Elevate Testronic’s global brand identity and positioning, ensuring relevance in a competitive market.
• Oversee the digital marketing ecosystem, including website, SEO, content pipelines, and social channels.
• Ensure a world-class digital experience with measurable improvements in engagement and conversion.

Marketing Campaigns & Programs

• Design, implement, and measure multi-channel campaigns that drive brand awareness, lead generation, and client engagement.
• Optimize marketing performance through analytics, insights, and continuous improvement.
• Manage marketing budgets, ensuring effective resource allocation and maximum ROI.

Content & Communications

• Drive a global content strategy that reinforces thought leadership, showcases client success, and highlights Testronic’s value proposition.
• Oversee the creation of high-impact content: case studies, whitepapers, presentations, videos, and more.
• Define and implement internal and external communications strategies, ensuring clarity, consistency, and engagement.

Events & Industry Engagement

• Lead Testronic’s global Events & Awards program, ensuring impactful industry presence.
• Represent the company at key industry events, positioning Testronic as a leader in gaming services.

Requirements

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Profile – Essential Experience & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 10+ years of progressive marketing experience, including leadership roles.
• Proven expertise in brand strategy, digital marketing, campaigns, performance marketing, and content management.
• Experience managing teams and agencies in a global, fast-paced environment.
• Ideally, background in the video games industry or adjacent technology/entertainment sectors.

Skills

• Strong strategic thinker with proven ability to translate vision into action.
• Demonstrated success in leading teams and delivering measurable business impact.
• Strong analytical skills with experience in marketing metrics and performance optimization.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple priorities while maintaining high standards of quality.

Attitude, Values & Personality

• Results-oriented with a focus on business growth and performance.
• Inspirational leader and team player, fostering collaboration and accountability.
• Creative mindset with a keen eye for brand and storytelling.
• Adaptable and resilient, thriving in a dynamic, global environment.
• Passion for video games and deep understanding of gaming culture.

Benefits

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• Opportunity to lead and shape the marketing strategy for an established brand about to transform into its next form.
• A long-term role with many opportunities to learn, grow, develop and shape the future.
• Hybrid work model (2–3 days per week at the office on Poleczki Street, Ursynów).
• Medical healthcare and Multisport card.
• International and multicultural environment.
• Friendly and open-minded teams.