Job Description
This Senior Marketing Manager role at WebMD involves shaping the global marketing strategy for Medscape Medical Affairs. The position focuses on creating compelling sales collateral, driving digital engagement on LinkedIn and the corporate website, empowering sales with data insights, managing marketing budgets with US colleagues, and collaborating across teams. It offers high visibility, creative freedom, and the chance to impact global healthcare communications by partnering with leading pharma companies and medical organizations.
Good To Have:
- Experience within healthcare, medical communications, or a similar regulated industry.
- Proficiency in Pardot, WordPress, Canva, or InDesign.
- Fluency in additional languages (French, German, Spanish).
Must Have:
- Create compelling sales collateral, client decks, and exhibition materials.
- Shape social presence on LinkedIn and manage global corporate website updates.
- Collaborate with internal teams to translate member and usage data into business-winning stories.
- Manage Medical Affairs marketing budget with US colleagues, ensuring measurable results.
- Act as the marketing connector between leadership, sales teams, and wider stakeholders.
- 3-4 years’ marketing experience.
- Strong creative and executional skills, confident in PowerPoint and Office Suite.
- Ability to build relationships, work cross-functionally, and influence senior stakeholders.
- Exceptional written and verbal communication skills.
- Proactive, detail-driven, and adaptable in fast-paced environments.
Perks:
- Opportunity to work on global campaigns that influence major names in healthcare.
- Exposure to senior leadership and the chance to help shape strategy.
- A collaborative, supportive team where ideas are valued and careers can flourish.
Description
Position at WebMD
At WebMD, we’re transforming how healthcare professionals engage with cutting-edge medical content and solutions. As our new Senior Marketing Manager, you’ll play a pivotal role in shaping the global marketing strategy for Medscape Medical Affairs – our rapidly growing division at the heart of healthcare communications. This is a fantastic opportunity for a motivated marketer with healthcare experience (agency or in-house) who’s ready to step up, take ownership, and make an impact on a global stage.
Why this role?
- High visibility & impact – Work hand-in-hand with senior leaders across Marketing and Sales to deliver campaigns that directly influence business growth.
- Creative & strategic freedom – From designing standout collateral to driving digital and event activations, you’ll bring fresh ideas that elevate our brand and engage our audiences.
- Healthcare at the forefront – Be part of a business that partners with the world’s leading pharma companies, medical organisations, and HCP communities.
What you’ll be doing
- Bring campaigns to life – Create compelling sales collateral, tailored client decks, and impactful exhibition materials that stand out at international congresses.
- Drive digital engagement – Shape our social presence on LinkedIn, plan content calendars, and manage updates to our global corporate website.
- Empower sales with insight – Collaborate with internal teams to gather and translate member and usage data into stories that win business.
- Own budgets & delivery – Partner with US colleagues to manage the Medical Affairs marketing budget, ensuring investments deliver measurable results.
- Collaborate across the business – Act as the marketing connector between leadership, sales teams, and wider stakeholders to ensure activity is aligned, strategic, and effective.
What we’re looking for
- 3–4 years’ marketing experience – ideally within healthcare, medical communications, or a similar regulated industry.
- Strong creative and executional skills – confident in PowerPoint, Office Suite, with bonus points for Pardot, WordPress, Canva, or InDesign.
- A relationship-builder – able to work cross-functionally and influence senior stakeholders.
- Exceptional communicator – with excellent written and verbal skills; fluency in additional languages (French, German, Spanish) is a plus.
- Proactive, detail-driven, and adaptable – you thrive in fast-paced environments and love turning ideas into action.
What you’ll gain
- The chance to work on global campaigns that influence some of the biggest names in healthcare.
- Exposure to senior leadership and the opportunity to help shape strategy, not just execution.
- A collaborative, supportive team where your ideas will be valued and your career can flourish.
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