Senior Media Planner

Agency :

Job Description :

Mission & Responsibilities 

• Develop comprehensive media plans that are tailored to client goals, market dynamics, and target audience insights.
• Performing thorough market research and competitor analysis to determine the most effective media channels and strategies for our clients.
• Lead in creating media strategies that span digital, print, TV, retail media, SEM, Influencers and performance marketing, ensuring that each plan is impactful and integrated.
• Oversee the execution of media campaigns across various platforms, monitoring progress and optimizing based on performance data.
• Tracking campaign performance and refining media plans as necessary to maximize results.

Channel and Tool Expertise:

• Cultivate expertise in key media channels, with a particular focus on retail media, SEM, and performance marketing.
• Provide strategic insights and recommendations on integrating multiple channels to enhance campaign effectiveness.
• In-depth understanding of traditional and digital media channels, as well as emerging trends and technologies

Client Collaboration:

• Serve as a key contact for client communications, offering insights, campaign updates, and recommendations to meet client expectations.
• Lead in preparing client presentations and comprehensive reports to demonstrate campaign success and impact.

Budget Management:

• Manage campaign budgets effectively, ensuring resources are allocated strategically to meet client objectives.
• Contribute to financial forecasting and budget tracking for each campaign, ensuring accurate and timely reporting.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Minimum of 5+ years in media planning, with experience as a Media Planner or in a similar role within an advertising or media agency.
• Proven expertise in media planning tools and platforms, with a track record of managing multi-channel campaigns. 
• Expertise in retail media, performance marketing, SEM.
• Knowledge of media planning and buying tools and platforms.
• Analytical mindset with the ability to interpret and apply data insights.
• Fluency in English and Thai, both written and spoken.

Competencies

• Analytical Skills: Strong capability to interpret data and apply insights to optimize media strategies.
• Channel Knowledge: Deep familiarity with digital channels, retail media, SEM, and performance marketing.
• Attention to Detail: Exceptional focus on accuracy in planning, budgeting, and reporting.

Soft Skills

• Communication: Ability to convey complex ideas clearly and persuasively in both presentations and written reports.
• Collaboration: A team-oriented approach to working with diverse departments to achieve campaign objectives.
• Adaptability: Willingness to stay updated on industry trends and evolve skills as the media landscape changes.

Attitude and Behavior:

• Proactive and Results-Driven: Demonstrates a strong focus on achieving campaign goals and optimizing performance.
• Client-Centric: Dedicated to providing high-quality service and aligning strategies with client needs.
• Adaptable: Resilient and flexible in a dynamic, fast-paced environment.
• Ethical and Accountable: Maintains transparency, integrity, and responsibility in all aspects of media planning. 

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.