Senior Paid Search Specialist

About the Role

Attentive is seeking a Paid Search Marketing Manager to join our team. Reporting to the Senior Manager of Performance Marketing & Web Strategy, this role will be responsible for the strategic ownership, optimization, and performance of our paid search channels. You will lead cross-functional efforts to drive acquisition efficiency, support pipeline growth, and elevate how paid search contributes to our broader marketing strategy.

What You'll Accomplish

• Lead strategy and execution across all paid search channels (Google, YouTube, Bing, Capterra, etc.) to drive efficient customer acquisition and quality pipeline growth
• Demonstrated experience leading and scaling paid search campaigns in a B2B SaaS/Tech environment
• Strong knowledge of conversion tracking, UTMs, attribution modeling, and campaign measurement frameworks
• Develop and own a paid search roadmap focused on cost efficiency, audience quality, and incremental growth
• Define and evolve quarterly testing plans, run deep performance audits, and deliver optimization recommendations rooted in insights
• Lead regular reporting and quarterly business reviews; distill complex data into clear insights for senior stakeholders
• Partner with Marketing Analytics to forecast budget needs, track CAC, and optimize ROI
• Collaborate cross-functionally with Marketing, Web, Design, and Content teams to align messaging and landing experiences with search intent
• Champion a culture of testing and learning; use data to iterate and scale what’s working
• Stay ahead of platform updates and industry changes that impact strategy

Your Expertise

• 6-8+ years of professional experience working with paid search ad platforms such as Google, Youtube, Bing, Capterra, etc.
• Independently leads projects with cross-functional stakeholders and regularly contributes strategic ideas to improve team impact
• Effectively prioritizes workload, drives toward deadlines, and manages input from multiple teams
• Demonstrates high attention to detail and a data-driven mindset; ensures outputs are accurate and insightful
• Communicates proactively and effectively across levels and functions; surfaces blockers early and proposes solutions
• A collaborative partner who contributes to team culture, shares learnings, and helps develop others
• Deep platform expertise in Google Ads and experience managing performance programs for B2B SaaS
• Proven success driving revenue and ROAS through scalable, high-performing paid search programs
• Strong analytical skills, with the ability to lead root-cause analyses, spot performance trends, and inform channel and creative strategy
• Proficiency in tools like Google Analytics 4, Looker, Salesforce, or similar platforms to extract performance insights and build custom reporting dashboards
• Experience with Google Display and Demand Gen campaign types to support upper-funnel and multi-touch acquisition efforts
• Experience partnering with and managing paid media agencies to scale programs, ensure accountability, and operationalize feedback loops

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $74,000 - $93,000 annually + equity + benefits
• Equity is a substantial part of the total compensation package
• Our salary ranges are determined by role, level and location

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.