Senior Performance Marketing Manager

Welcome to the video first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our recent Synthesia 2.0 event.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role...

In this position, you will join our Marketing team as a Senior Performance Marketing Manager focused on paid social channels like Meta, LinkedIn, and emerging platforms like TikTok.

What's exciting about this job?

You’ll be working alongside highly motivated, top-performing peers who are constantly pushing boundaries of what’s possible with paid ads. You’ll have the freedom to experiment, try new and bold new, and skip the red tape that slows most teams down. With endless opportunities to learn and grow, this role is the perfect place to sharpen your craft while making a real impact at scale.

How will your day-to-day look?

Managing day-to-day performance of paid social channels, launching experiments, optimizing conversion rates, providing feedback on creatives, and constantly learning. We move very fast and prefer doing > talking.

You can see more about who we are and how we work here: https://www.synthesia.io/careers

🤔 Interested?

Imagine joining Airbnb, Stripe, or Figma — when they had product-market fit, but the world hadn’t completely realized it yet. That’s how early we are.

Requirements

• 5+ years of experience in performance marketing with a focus on paid social channels like Meta, TikTok and LinkedIn.
• Proven track record of managing 6-figure monthly ad budgets and driving measurable business outcomes.
• Deep expertise in data analytics, measurement, and attribution (CAPI, API integrations, automation, and experimentation frameworks).
• Hands-on experience with workflow automation and no-code solutions to automate manual and repetitive work.
• Strong balance of analytical and creative skills: adept at data-driven decision-making while excelling in ad copywriting and creative feedback.
• Strong attention to detail with a solid understanding of UX/UI across both mobile and desktop.
• Channel knowledge beyond paid social (Reddit, YouTube, and Paid Search) and an awareness of how they fit together in the funnel.
• Experience with measurement and reporting tools (Looker, GA4, HubSpot, or other BI tools) and the ability to turn complex data into clear insights.
• Self-starter with a strong bias for action, thriving in fast-moving environments where doing > talking.
• Curious and passionate about testing the boundaries of what’s possible with ads, constantly learning and experimenting with new approaches.

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Our culture

At Synthesia, we’re passionate about building, not talking, planning, or politicizing. We strive to hire the smartest, kindest, and most unrelenting people — and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback, and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here.

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Benefits

• 📍 Hybrid, flexible approach to work — our offices are located in London, Copenhagen, Amsterdam, Munich, Switzerland, and New York.
• 💸 Competitive salary + stock options
• 🌴 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)
• 🏥 Private healthcare through AXA, including mental health support through the Stronger Minds service (UK)
• ❣️ Pension contribution — Synthesia contributes 3% and employees contribute 5% on qualifying earnings
• 🚲 Cycle to work scheme (London)
• 🥳 Vibrant company culture with optional regular socials and company retreats
• 🍼 Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary caregivers to 5 weeks of full pay
• 👉 Participation in a generous recruitment referral scheme if you help us hire
• 💻 The equipment you need to be successful in your role

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PS: If you have any questions about this position, feel free to ping Borys Khodan directly on LinkedIn.