Senior Performance Marketing Manager

1 Month ago • 2 Years + • Marketing

Job Summary

Job Description

Welltech, a global leader in the Health & Fitness industry with over 220 million installs and 700+ passionate professionals across 5 hubs, is seeking a Senior Performance Marketing Manager. This role involves launching and managing mobile traffic advertising campaigns on paid social channels like Meta, TikTok, and Snapchat, targeting the Health and Fitness audience. Key responsibilities include campaign launch, optimization, scaling, creative experimentation through A/B testing, performance monitoring, reporting, and researching new user acquisition channels. The ideal candidate will have 2+ years of experience in digital marketing for User Acquisition, practical experience with large budgets in Paid Social platforms, and proficient English skills (B2 or higher).
Must have:
  • 2+ years of digital marketing experience in User Acquisition
  • Experience with large budgets in Paid Social platforms (Meta, TikTok, Snapchat)
  • Proficiency in English (B2 or higher)
  • Analytical mindset and proficiency in MS Excel and Google Workspace
  • Experience managing the full cycle of mobile traffic advertising campaigns
Good to have:
  • Experience with Google Analytics/Tableau/Clarisight
  • Ability to collaborate with IT, security, and compliance teams
  • Experience with identity governance and security technologies
Perks:
  • Culture that champions personal and professional growth
  • Empowerment to inspire and make an impact
  • Focus on achieving meaningful outcomes
  • Opportunity to be part of creating a healthier world

Job Details

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We are currently looking for an experienced Senior Performance Marketing Manager to join our team. In this role, you will be responsible for launching advertising campaigns on paid social channels such as Meta, TikTok, Snapchat, and others, specifically targeting the Health and Fitness audience.

✨ Key Responsibilities:

  • Managing the full cycle mobile traffic advertising campaigns: launching, optimization and scaling

  • Experimenting on creatives with designers: A/B testing, performance analysis and optimization

  • Monitoring advertising campaigns for performance monitoring, optimization and reporting

  • Researching and evaluating of new user acquisition channels

  • Staying abreast of industry trends, emerging threats, and best practices in access management, identity governance, and security technologies.

  • Collaborating with IT, security, and compliance teams to develop, implement, and enhance access management processes, procedures, and controls.

    ✨In your first three months you will:

  • Be proficient on all metrics, processes and reports

  • Independently manage the project, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary

  • Lead an additional area of responsibility, suggest ideas and improvements, know how to analyze competitors, and make data-driven decisions

✨ The ideal profile:

  • 2+ years of relevant experience in digital marketing in User Acquisition

  • Practical experience with a large budget in Paid Social platforms (Meta Ads/TikTok/Snapchat)

  • Proficiency in English - B2 or higher level

  • Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional team

  • Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytic/Tableau/Clarisight will be a plus

  • Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

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About The Company

Welcome toWelltech—where health meets innovation! 🌍 As a global leader inHealth & Fitness industry, we’ve crossed over220 million installswith life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over700+ passionate professionals with a presence across 5 hubs.Why Welltech?Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
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