Senior Product and Marketing Manager I Candy Crush Soda Saga

Craft:

Marketing

Job Description:

The SPMM is accountable for the end-to-end success of a product vertical - from strategic definition through execution and player adoption. This hybrid leadership role integrates product ownership with marketing strategy: defining the right problems to solve, ensuring the right solutions are built, and shaping how those solutions are positioned, launched, and scaled in the market. This role owns the intersection of product value creation and value communication, acting as the connective tissue across product, creative, data, engineering, and CRM. It drives both what gets built and how it lands with players, maximising business impact and player delight.

Your role within the Kingdom

Product Strategy & Discovery

• Define the problem space, lead insight generation, and shape strategy in collaboration with Data Science and UXR.
• Own the opportunity assessment, hypothesis framing, and success criteria for interventions.
• Prioritise based on player value, business outcomes, and strategic alignment.

Solution Design & Execution

• Drive cross-functional squads through solution discovery, trade-off decisions, and implementation.
• Define MVPs, testing strategies, and validation loops.
• Maintain accountability for delivery timelines, quality, and learning velocity.

Positioning & Messaging

• Craft the player-facing narrative for your product area — the why, what, and how.
• Translate product mechanics into player benefits using intuitive language and emotional resonance.
• Ensure internal and external stakeholders are aligned on value proposition and messaging pillars.

Go-To-Market (GTM) Leadership

• Lead GTM planning: timing, channel mix, asset strategy, campaign narrative.
• Drive alignment across Creative, CRM, Product, UA, and Platform teams.
• Coordinate market readiness, platform pitch materials, and cross-functional launch execution.

Performance Management & Learning

• Define and own product and marketing KPIs (e.g., adoption, engagement, retention uplift, message recall).
• Analyze test outcomes and market reception, synthesize learnings into next iteration.
• Build compounding insight across launches — what lands, what doesn’t, and why.

Key Capabilities

• Ability to translate player needs into high-leverage product opportunities.
• Proven ability to design and execute integrated GTM strategies with measurable impact.
• Crafts compelling product stories that emotionally and rationally connect with players.
• Mobilizes product, design, marketing, and analytics toward a unified outcome.
• Frames hypotheses, defines success criteria, interprets A/B test and performance results.
• Evaluates creative work against product intent, player emotion, and strategic message.
• Distills complexity into a focused roadmap, aligning effort with impact.
• Orchestrates across disciplines to deliver high-quality, on-time launches.

Skills to Create Thrills

• 6–10 years in senior product, growth, or product marketing roles.
• Experience launching high-impact features and owning GTM in fast-paced environments.
• Comfortable owning both upstream strategy and downstream delivery — can flex from insight to execution.
• Operates with urgency, clarity, and commercial focus.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @kinggames on X.

About Us

We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

Who we are

King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.

Our passion

Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again. This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us") For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.