Senior Product Manager
Job Summary
Job Description
The Senior Product Manager at WebMD Ignite leads the planning, development, and marketing of new products and significant enhancements, focusing on expanding product interoperability with marketing and healthcare technologies. Responsibilities include product planning (market research, vision definition, ROI analysis), development (managing the product lifecycle, roadmap creation, stakeholder collaboration, third-party system integration), launch/marketing (go-to-market strategy, messaging, serving as a product evangelist), and technical leadership (mentoring, staying updated on industry trends, performance data analysis). The ideal candidate possesses strong healthcare and marketing domain expertise, along with proficiency in Agile methodologies and relevant software/applications.
Must have:
- 5+ years product development experience
- Agile experience
- Healthcare and marketing domain proficiency
- FHIR knowledge preferred
- Product launch experience
- Stakeholder management
- Data analysis & reporting
3 skills required
Job Details
Description
WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.
Position Summary:
The Senior Product Manager leads the planning, development, launch, and marketing of the company’s new products and/or significant product enhancements. This role will focus on the expansion of our product interoperability with marketing and healthcare technologies. The Senior Product Manager also serves as a technical leader within the team.
Primary Responsibilities and Essential Functions:
• Product Planning
-Leads the discovery process and market research regarding product and customer requirements
-Defines the product vision
-Collaborates with stakeholders to develop revenue and customer satisfaction forecasts
-Completes the return on investment analysis for product
-Leads the discovery process and market research regarding product and customer requirements
-Defines the product vision
-Collaborates with stakeholders to develop revenue and customer satisfaction forecasts
-Completes the return on investment analysis for product
• Product Development
-Manages the entire product development life cycle for both new products and enhancements to existing products
-Creates, maintains, and manages the product road map
-Ensures all stakeholders understand and support product requirements and specifications
-Defines all points of integration with third party systems
-Collaborates with stakeholders during sprints, development, and testing
-Manages the entire product development life cycle for both new products and enhancements to existing products
-Creates, maintains, and manages the product road map
-Ensures all stakeholders understand and support product requirements and specifications
-Defines all points of integration with third party systems
-Collaborates with stakeholders during sprints, development, and testing
• Product Launch / Marketing
-Partners with marketing to define the go-to-market strategy
-Assists with defining product positioning, target markets, and messaging of key product features and benefits
-Serves as the product evangelist for internal and external stakeholders and clients
-Serves as subject matter expert on product, product usage, and anticipated benefits
-Partners with marketing to define the go-to-market strategy
-Assists with defining product positioning, target markets, and messaging of key product features and benefits
-Serves as the product evangelist for internal and external stakeholders and clients
-Serves as subject matter expert on product, product usage, and anticipated benefits
• Technical Leadership
-Assists with training and mentoring Product Managers
-Stays informed on emerging trends and technologies in the market
-Provides thought leadership on product design, utilization, and effectiveness to stakeholders across the company
-Defines, monitors, and analyzes product performance data to continually improve products, utilization, and infrastructure
Minimum Required Qualifications:
- Bachelor’s Degree or equivalent experience in Business or Marketing
- 5 years of experience in product development, product launches, Agile, and product management preferred
Experience with interoperability with marketing and/or healthcare technologies
Knowledge, Skills and Abilities:
• Proficiency in the healthcare domain, regulations, and associated software, applications, and architecture (FHIR knowledge preferred)
• Proficiency in the marketing domain, regulations, and associated software, applications, and architecture
• Ability to analyze product performance and market data then develop recommendations and improvements to products and infrastructure
• Ability to set priorities and manage time to complete tasks and meet deadlines
• Ability to communicate detailed, persuasive information to all stakeholders - verbally or in writing
• Ability to adhere to strict design principles and policies
• Ability to translate ideas and customer input into creative products and solutions
• Ability to coach and train co-workers on policies, processes, and best practices
• Proficiency in the marketing domain, regulations, and associated software, applications, and architecture
• Ability to analyze product performance and market data then develop recommendations and improvements to products and infrastructure
• Ability to set priorities and manage time to complete tasks and meet deadlines
• Ability to communicate detailed, persuasive information to all stakeholders - verbally or in writing
• Ability to adhere to strict design principles and policies
• Ability to translate ideas and customer input into creative products and solutions
• Ability to coach and train co-workers on policies, processes, and best practices
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