Senior Product Marketing Manager – AI & Emerging Technologies

The Opportunity\n\n"At FICO, you’ll shape the future of AI-driven decisioning across industries from finance and insurance to telecom and beyond. The AI landscape is evolving at lightning speed. Hype is everywhere, but the real challenge and opportunity is turning innovation into measurable business outcomes. That’s where you come in.\n\nAs a Senior Product Marketing Manager for AI, you’ll lead the go-to-market strategy, messaging, and content for AI offerings including our platform capabilities and cutting-edge innovations. This is a highly visible role where you’ll translate technical depth into clear, compelling narratives that resonate with executives, practitioners, and partners alike.\n\nYou’ll work closely with Product Management, Sales, Enablement, and the broader marketing team to build differentiated positioning, craft customer-ready content, and ensure our sales teams are fully equipped to win.\n\nIf you thrive on tackling complex ideas, distilling them into stories that move markets, and driving adoption of transformational technology, this role is for you." - Hiring Manager\n\n## What You’ll Contribute\n\n* Product Positioning and Messaging.\n * Develop sharp, differentiated messaging for AI solutions tailored to C-level, business, and technical buyers.\n * Partner with sales and field marketing to uncover gaps, customer pain points, and opportunities for growth.\n * Align closely with product, research, and competitive intelligence teams to define and communicate what makes AI unique.\n* Content Creation.\n * Build high-quality content across formats: whitepapers, case studies, datasheets, demos, technical decks, and webinars.\n * Translate advanced AI concepts into narratives that resonate with both technical and non-technical audiences.\n * Collaborate with creative teams to produce visually engaging collateral that elevates our brand.\n* Sales Enablement.\n * Equip the sales organization with tools, guides, and training that drive confidence and effectiveness.\n * Lead enablement sessions on product capabilities, competitive positioning, and objection handling.\n * Develop repeatable frameworks that scale knowledge across global teams.\n* Product Launches.\n * Own the GTM execution for new AI capabilities, ensuring alignment across stakeholders.\n * Deliver launch strategies, messaging, and campaign content that drive adoption and revenue impact.\n * Analyze launch performance and use feedback to continually improve.\n* Core Traits.\n * Intellectually curious: motivated to dive deep into complex AI topics and make them accessible.\n * Storyteller and communicator: exceptional writing, visual, and verbal communication skills.\n * Systems thinker: able to connect people, process, and technology into clear strategies.\n * Collaborative learner: eager to grow alongside senior marketers and technical experts.\n * Cross-functional leader: skilled at working with diverse teams across the organization.\n\n## What We’re Seeking\n\n* Knowledge of AI/ML concepts (supervised/unsupervised learning, NLP, GenAI).\n* Background in product marketing, product management, sales engineering, UX, technical writing, or a related role.\n* BA/BS degree (Master’s a plus) or equivalent experience.\n* Proven track record of delivering results in fast-paced environments.\n* Direct experience marketing AI solutions in a B2B SaaS context.\n* Technical degree or prior technical role.\n* Examples of customer-facing content that drove impact in complex systems.\n* A compelling story of influencing change through emerging technology.\n* Extra Credit: Add a #next to your favorite AI tool on your resume.\n\n## Our Offer to You\n\n* An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.\n* The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.\n* Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.\n* An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.\n* The targeted base pay range for this role is: $110,000 to $173,000 with this range reflecting differences in candidate knowledge, skills and experience.\n\n#LI-AJ1\n\n#LI-Remote\n\n## Why Make a Move to FICO?\n\nAt FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.\n\nFICO makes a real difference in the way businesses operate worldwide:\n\n* Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.\n* Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.\n* Lending — 3/4 of US mortgages are approved using the FICO Score.\n\nGlobal trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!\n\nLearn more about how you can fulfil your potential at www.fico.com/Careers\n\nFICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.\n\nInformation submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy