Senior Product Marketing Manager – Financial Services (Savings & Investments)

2 Months ago • 7 Years + • Product Management

Job Summary

Job Description

As a Senior Product Marketing Manager within the Financial Services team, you will own the go-to-market strategy and commercial success of Tide’s Savings and Investments product portfolio. You will work across multiple markets, collaborating closely with Product, Engineering, Marketing, and other cross-functional teams to drive growth, product adoption, and customer engagement. Responsibilities include owning revenue, conducting market research, shaping product roadmaps, defining marketing plans, creating content, and managing stakeholders. The role requires strategic thinking and hands-on execution, ensuring alignment across global and local teams.
Must have:
  • 7+ years of product marketing experience, ideally in fintech.
  • Proven success in driving commercial outcomes for financial products.
  • Strong analytical skills for shaping marketing strategies.
  • Excellent project management and stakeholder engagement.
  • Experience localizing offerings across markets.
  • Comfortable working in a fast-paced environment.

Job Details

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.


Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.


Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM 

The Financial Services team at Tide is a multi-disciplinary group focussed on delivering propositions that help Tide members to grow their businesses through new financial products. With a specific focus on savings, investments and merchant acquiring opportunities, the team brings together product, engineering, operations and data analytics expertise to bring new member experiences to market.

ABOUT THE ROLE 

As a Senior Product Marketing Manager within our Financial Services team, you will own the go-to-market strategy and commercial success of Tide’s Savings and Investments product portfolio. Reporting directly to the UK CEO, you’ll work across multiple markets, collaborating closely with Product, Engineering, Marketing, and other cross-functional teams to drive growth, product adoption, and customer engagement.

This is a highly strategic and hands-on role requiring deep domain knowledge, commercial acumen, and a sharp understanding of customer needs across different regions.

SOME OF THE THINGS YOU’LL BE DOING

  • Multi-Market Revenue Ownership: Own and drive revenue growth for our Savings and Investments products across key markets. Set and deliver on commercial goals by aligning product development, pricing, and go-to-market strategies.
  • Customer & Market Insight: Conduct in-depth research into customer behaviour, competitive dynamics, and regulatory landscapes across multiple regions. Use insights to guide product positioning and commercial decision-making.
  • Product Strategy & Development: Partner with global Product Managers to shape the roadmap for our Savings and Investments offerings. Ensure relevance across markets while maintaining compliance and consistency with Tide’s global vision.
  • Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy, and lifecycle marketing. Work with regional teams to tailor initiatives for local audiences.
  • Content & Collateral Creation: Develop high-impact content and sales materials that clearly communicate value propositions and comply with relevant regulatory requirements.
  • Operational & Launch Readiness: Work cross-functionally to ensure the successful launch and adoption of new features. Support QA, training, and go-live processes.
  • Stakeholder Management: Be the central point of coordination across global and local teams to ensure strategic alignment and timely delivery of marketing initiatives.

WHAT WE ARE LOOKING FOR

  • 7+ years of experience in product marketing, commercial strategy, or go-to-market roles, ideally within fintech, SaaS, or financial services.
  • Proven success in driving commercial outcomes for banking, savings, investment, or payment products.
  • Strong analytical skills, with experience using data to shape marketing and product strategies.
  • Excellent project management and stakeholder engagement abilities across global, cross-functional teams.
  • A global mindset with experience localizing offerings and navigating compliance requirements across markets.
  • Comfortable working in a fast-paced, ambiguous environment—able to create structure where needed.
  • A proactive, hands-on approach—you take ownership and work backwards from outcomes.

WHAT YOU WILL GET IN RETURN 

  • 25 days of paid annual leave
  • 3 additional days for volunteering or L&D
  • Annual L&D budget 
  • Share options
  • Employer pension contribution
  • Extended parental leave
  • Mental health support via Plumm
  • One-off home office setup budget
  • Global remote work – up to 90 days per country outside the UK
  • Team socials and offsites
  • Sabbatical leave options
  • Option to keep your work device permanently (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

 

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

 

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.

Similar Jobs

Lambda - Head of Revenue Accounting

Lambda

San Jose, California, United States (Hybrid)
3 Weeks ago
deel. - Senior Backend Engineer, Node.js + AWS

deel.

Croatia (Remote)
1 Week ago
Miro - Account Executive - New Product Specialist, AI Platform

Miro

United States (Remote)
2 Weeks ago
Xplor Technologies - Senior Sales Executive of ISV Partnerships – Payment Solutions

Xplor Technologies

San Francisco, California, United States (Remote)
1 Month ago
Dialpad AI - Account Executive, Mid-Market

Dialpad AI

Tempe, Arizona, United States (On-Site)
2 Months ago
Visa - Senior Manager, Cyber Product Management

Visa

Ashburn, Virginia, United States (Hybrid)
1 Month ago
Tide - Senior Product Marketing Manager

Tide

United Kingdom (Hybrid)
2 Months ago
Silicon Labs - Product Security Incident Response Analyst

Silicon Labs

Hyderabad, Telangana, India (On-Site)
1 Week ago
Glean - Product Manager, AI Governance

Glean

Palo Alto, California, United States (On-Site)
2 Months ago
Nice - Senior Product Manager

Nice

Pune, Maharashtra, India (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Glean - Solutions Engineer

Glean

Tokyo, Japan (Remote)
2 Months ago
Prepared - Business Analyst

Prepared

United States (Remote)
1 Month ago
Diligent Corporation - Customer Success Specialist

Diligent Corporation

Bengaluru, Karnataka, India (Hybrid)
1 Week ago
Imanage - Systems Administrator - Service Desk

Imanage

Chicago, Illinois, United States (Hybrid)
1 Month ago
EvenUp - Ph.D. Intern – Machine Learning & Generative AI

EvenUp

United States (Remote)
3 Weeks ago
e2 open - Business Application Administrator

e2 open

Bengaluru, Karnataka, India (On-Site)
3 Weeks ago
Sailpoint - Principal Engineer - Agentic AI

Sailpoint

Austin, Texas, United States (On-Site)
3 Weeks ago
deel. - Executive Compensation Manager

deel.

United States (Remote)
1 Week ago
Glean - Software Engineer, Backend

Glean

Palo Alto, California, United States (Hybrid)
4 Weeks ago
Thousand Eyes - Customer Success Scale Leader

Thousand Eyes

Mexico City, Mexico (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in United Kingdom

third kind games - Senior Programmer

third kind games

Royal Leamington Spa, England, United Kingdom (On-Site)
2 Months ago
StudioB - New Business Development Executive (Graduate / Entry-Level)

StudioB

London, England, United Kingdom (On-Site)
3 Months ago
Double Eleven - Lead Programmer (Unreal Engine)

Double Eleven

Middlesbrough, England, United Kingdom (Hybrid)
4 Months ago
Motorola solutions - Senior Frontend Developer

Motorola solutions

Uxbridge, England, United Kingdom (Hybrid)
2 Months ago
Epic Games - Machine Learning Data Engineer

Epic Games

London, England, United Kingdom (On-Site)
3 Months ago
Foster and partners  - Studio Project Accountant

Foster and partners

United Kingdom (On-Site)
4 Weeks ago
Ubisoft - Concept Artist

Ubisoft

Newcastle Upon Tyne, England, United Kingdom (Hybrid)
1 Month ago
Ion - Product Manager - XTP Analytics/ Clarus Charm

Ion

London, England, United Kingdom (On-Site)
2 Months ago
playground - Character Artist (All Levels)

playground

Royal Leamington Spa, England, United Kingdom (Hybrid)
3 Months ago
luxsoft - Data Engineer

luxsoft

Milton Keynes, England, United Kingdom (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Litmus - Senior Product Marketing Manager

Litmus

Toronto, Ontario, Canada (On-Site)
3 Months ago
ElevenLabs - Production Manager - Spanish

ElevenLabs

United Kingdom (Remote)
4 Months ago
Tesla - Production Associate, Paint Plastics

Tesla

Brandenburg, Germany (On-Site)
5 Months ago
Milk  visual effects - VFX Production Coordinator

Milk visual effects

(On-Site)
6 Months ago
bounteous - Technical Program, Project and Product Management Lead

bounteous

United States (Remote)
1 Month ago
Social Discovery Group - Head of Product (Premium products)

Social Discovery Group

Vietnam (Remote)
8 Months ago
plexonic games - Mobile / Social Games Product Manager

plexonic games

Sofia, Sofia City Province, Bulgaria (On-Site)
3 Weeks ago
Adyen - Product Manager - Payment Methods Management

Adyen

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
BetterMe - Web Product Manager

BetterMe

Ukraine (Remote)
2 Months ago
Team Liquid - BMC Producer

Team Liquid

Jakarta, Indonesia (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Tide is the leading provider of UK small business (SMEs) accounts and one of the fastest-growing fintechs in the UK. Tide is live in the UK and India with over 650,000 members in the UK and more than 350,000 in India.


Tide is transforming the small business banking market. Our platform not only offers business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses, such as full integration with accounting systems (live for our UK members, many are live in India, and coming soon to Germany). Using advanced technology, all solutions are designed with SMEs in mind.


With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Gurugram, Haryana, India (On-Site)

Bengaluru, Karnataka, India (Remote)

Romania (Remote)

Bengaluru, Karnataka, India (Remote)

Hyderabad, Telangana, India (Hybrid)

Lithuania (Remote)

Romania (Remote)

View All Jobs

Get notified when new jobs are added by Tide

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug