Senior Product Marketing Manager - Monetization (12 Month Fixed-Term Contract)

2 Months ago • All levels • Product Management

Job Summary

Job Description

Join a team redefining how the world experiences design. This role focuses on shaping Canva's monetization strategies, including pricing, packaging, and positioning. You will lead go-to-market planning for pricing changes, new feature launches, and translate user insights into effective product positioning and messaging. Responsibilities include driving internal alignment through playbooks and communication, supporting new plan structures, and contributing to broader growth initiatives. The ideal candidate is a sharp, data-driven product marketer experienced in SaaS, B2B, or consumer products, with a strong ability to simplify complexity, influence cross-functional teams, and leverage data for strategic decision-making.
Must have:
  • Product marketing experience in SaaS, B2B, or consumer products
  • Experience leading positioning, messaging, segmentation, or GTM
  • Proficiency using data, insights, and experimentation to shape strategy
  • Strategic thinking and ability to simplify complex issues
  • Collaborative, low-ego, and comfortable influencing cross-functional teams
  • Strong storytelling skills and understanding of user psychology
  • Ability to build alignment and manage change
Good to have:
  • Curiosity about monetization, pricing, or packaging
  • Experience stretching into monetization strategies
Perks:
  • Choice in how and where you work (Auckland hub, home, or hybrid).

Job Details

Join the team redefining how the world experiences design.

Hey, gday, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but in Aotearoa, we have a hub in Auckland that we call home to our local operations. And with that, you have choice in how and where you work. That means if you want to do your thing at our Auckland hub (if you're nearby) or at home or a bit of both, it's up to you.

What you’d be doing in this role

As Canva scales, change continues to be part of our DNA — and this role is no exception. While the current focus is on helping shape how Canva drives value, communicates plan differentiation, and grows our self-serve business, the scope may evolve based on business needs and your strengths. And we like to think that’s all part of the fun.

At the moment, this role is focused on:

  • Helping shape how we price, package, and position our plans — in partnership with Growth, Strategy, Marketing, and Product

  • Leading go-to-market planning for pricing changes, plan evolution, and new feature launches

  • Turning user and market insights into clear product positioning, messaging, and segmentation strategies

  • Driving internal alignment and readiness through playbooks, comms, and stakeholder engagement

  • Supporting the rollout of new plan structures, pricing, or monetisation initiatives — with a user-first lens

  • Contributing to broader growth initiatives across Pro and Teams, especially where they intersect with value comms, packaging, or lifecycle

You're probably a match if

We’re looking for a sharp, data-driven product marketer who’s excited to unlock growth through thoughtful monetisation, smart packaging, and great user experience. You enjoy solving messy problems, thrive in ambiguity, and know how to turn insight into strategy — and strategy into action. You’re excited by the idea of using pricing and packaging as levers for user value and business growth, even if it’s a space you’re keen to grow into.

We’d love to hear from you if:

  • You have strong experience in product marketing for SaaS, B2B, or consumer products — and are curious about monetisation, pricing, or packaging

  • You’ve led positioning, messaging, segmentation, or GTM work that’s driven real growth

  • You’re confident using data, insights, and experimentation to shape strategy

  • You’re a strategic thinker who excels at simplifying the complex

  • You’re collaborative, low-ego, and comfortable influencing cross-functional teams

  • You bring strong storytelling skills and a deep understanding of user psychology and value perception

  • You know how to build alignment, bring teams on the journey, and make big changes feel seamless

  • You’re excited to stretch into monetisati


About the team

At Canva, Product Marketing sits at the heart of product and growth strategy. We turn customer insights into compelling product narratives and go-to-market strategies that drive impact across the business.

Within the Monetisation & Growth PMM team, our focus is on unlocking and scaling monetisation through product-led growth. We connect users to plan value — through pricing, packaging, audience insights, positioning, lifecycle, and GTM — to fuel growth across Canva’s self-serve business.

We work in close partnership with Product, Growth, Marketing, Finance, and Sales to define what we sell, how we sell it, and how we communicate value to users. Our remit spans packaging, pricing, self-serve growth and activation, user and market insights, and GTM strategy for pricing updates, packaging shifts, launches, and key monetisation moments.

Together, we’re building the pricing and monetisation engine that will power Canva’s next stage of growth — ensuring every user can find a plan that meets their needs and delivers exceptional value.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Similar Jobs

Nice - Director of Sales, Mexico

Nice

Mexico (On-Site)
1 Month ago
Demandbase - Senior Product Designer

Demandbase

San Francisco, California, United States (Remote)
3 Months ago
Captions - Account Executive

Captions

New York, New York, United States (On-Site)
3 Months ago
Synthesia - Senior Commercial Counsel

Synthesia

United States (Remote)
1 Month ago
Varonis  - Full-Stack engineer - AI Security

Varonis

Herzliya, Tel Aviv District, Israel (Hybrid)
4 Months ago
Roblox - Regulatory Compliance Product Manager, Transparency Reporting

Roblox

San Mateo, California, United States (On-Site)
1 Month ago
Plaid  - Experienced Growth Product Manager - Web

Plaid

New York, United States (On-Site)
3 Months ago
Gunzilla - Producer

Gunzilla

London, England, United Kingdom (On-Site)
5 Months ago
Head Digital Works - Product Manager

Head Digital Works

Hyderabad, Telangana, India (On-Site)
1 Month ago
Sabre India - Product Support Analyst

Sabre India

Colombia (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Hitachi - Kubernetes Engineer

Hitachi

Pune, Maharashtra, India (On-Site)
10 Months ago
Sully.ai - Senior Product Manager (Contract)

Sully.ai

North Carolina, United States (On-Site)
1 Month ago
Xplor Technologies - Customer Success Manager

Xplor Technologies

Melbourne, Victoria, Australia (Hybrid)
1 Month ago
adictiz - Creation Director

adictiz

Lille, Hauts-de-France, France (On-Site)
3 Months ago
Figma - Account Executive, Enterprise

Figma

Paris, Île-de-France, France (On-Site)
2 Months ago
Nice - Commercial Account Executive

Nice

California, United States (On-Site)
2 Months ago
deel. - Strategic Partner Events Manager

deel.

United States (Remote)
4 Weeks ago
Lytx,  Inc  - Senior CS Enablement Manager

Lytx, Inc

San Diego, California, United States (On-Site)
1 Month ago
Keywords Studios - Implementation Specialist II

Keywords Studios

Pune, Maharashtra, India (Hybrid)
3 Months ago
ElevenLabs - Scaled Customer Success Manager - EMEA

ElevenLabs

London, England, United Kingdom (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Auckland, Auckland, New Zealand

Canva - Engineering Manager (BE) - API Platform

Canva

Auckland, Auckland, New Zealand (Remote)
2 Months ago
Canva - Backend Software Engineer

Canva

Auckland, Auckland, New Zealand (Remote)
2 Months ago
Tencent - Game AI Product Management Intern

Tencent

Auckland, Auckland, New Zealand (On-Site)
5 Months ago
Entain group - Safer Gambling Advisor

Entain group

Auckland, Auckland, New Zealand (Hybrid)
1 Month ago
Canva - Senior Frontend Engineer - Ecosystem Experiences

Canva

Auckland, Auckland, New Zealand (Remote)
4 Months ago
Banyan Software - Systems Administrator- Infrastructure

Banyan Software

Auckland, Auckland, New Zealand (On-Site)
1 Month ago
Entain group - Broadcast Operations Coordinator

Entain group

Auckland, Auckland, New Zealand (On-Site)
1 Month ago
Zuru - Senior Marketing Executive

Zuru

Auckland, Auckland, New Zealand (On-Site)
2 Months ago
Canva - Senior Frontend Engineer - Dev Experience - Platforms

Canva

Auckland, Auckland, New Zealand (Remote)
1 Month ago
Zuru - Product Design Engineer

Zuru

Auckland, Auckland, New Zealand (On-Site)
10 Months ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Grammarly - Senior Product Manager, Enterprise & Migrations

Grammarly

Ukraine (Hybrid)
1 Month ago
Wind River - Senior Industry Product Manager - Automotive RTOS

Wind River

United States (On-Site)
2 Months ago
ElevenLabs - Producer

ElevenLabs

India (Remote)
4 Months ago
PlayStation Global - Production Director

PlayStation Global

United States (Remote)
5 Months ago
Aptive - Production Supervisor

Aptive

Épernon, Centre-Val De Loire, France (On-Site)
1 Month ago
Power Integrations - Senior Product Marketing Manager

Power Integrations

San Jose, California, United States (On-Site)
4 Months ago
Apple - Worldwide Service Supply Demand Product Planner

Apple

Sunnyvale, California, United States (On-Site)
1 Month ago
Unity - Senior Product Growth Manager

Unity

Helsinki, Uusimaa, Finland (On-Site)
1 Month ago
Interface AI - Principal Product Manager (Sphere)

Interface AI

San Francisco, California, United States (On-Site)
3 Months ago
Open Systems Technologies - Director, Product Management, Data Fabric & Integrations

Open Systems Technologies

Raleigh, North Carolina, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Austin, Texas, United States (On-Site)

Austin, Texas, United States (On-Site)

Brisbane, Queensland, Australia (Remote)

Auckland, Auckland, New Zealand (Remote)

Austin, Texas, United States (On-Site)

Beijing, China (Hybrid)

Beijing, China (On-Site)

Bengaluru, Karnataka, India (Remote)

Beijing, China (On-Site)

Adelaide, South Australia, Australia (Remote)

View All Jobs

Get notified when new jobs are added by Canva

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug