Senior Product Marketing Manager, Sales Cloud

1 Hour ago • 5-7 Years • $155,400 PA - $213,800 PA
Marketing

Job Description

Salesforce is the #1 AI CRM. This role is for an experienced, creative, and motivated Senior Product Marketing Manager to join the Sales Cloud team, specifically supporting the Sales Performance Management (SPM) product portfolio. You will operate in an agile business unit, directly influencing strategy and driving outcomes. Key responsibilities include developing core messaging and value propositions, leading go-to-market strategies for product launches, creating high-impact sales enablement materials, and generating compelling thought leadership content. You will also build strong relationships across Product Management and Sales teams to align stakeholders towards common goals and accelerate growth.
Good To Have:
  • Experience with Salesforce products and/or other SaaS and B2B technology platforms.
  • Passion for and familiarity with the sales operations space (sales planning, incentives, territory management).
  • Eagerness to explore and apply evolving AI tools to enhance product marketing deliverables.
Must Have:
  • Develop and refine core messaging, value proposition, and competitive positioning for SPM products.
  • Lead product launches and orchestrate go-to-market strategies to generate pipeline and accelerate growth.
  • Create high-impact sales enablement materials and scalable processes for the SPM sales team.
  • Lead creation of thought leadership and product content (white papers, blog posts, webinars, data sheets).
  • Build strong relationships across Product Management, Sales, and other cross-functional teams.
  • 5-7+ years of product marketing experience in B2B SaaS with proven track record.
  • Ability to distill complex concepts into clear, concise, and compelling narratives.
  • Strategic thinking to define market opportunities and hands-on execution of tactical deliverables.
  • Meticulous with details, rigorous in tracking business performance, and comfortable using data.
  • Thrive in fast-paced, dynamic environments, leading new projects with high autonomy.
Perks:
  • Time off programs
  • Medical, dental, vision, mental health support
  • Paid parental leave
  • Life and disability insurance
  • 401(k)
  • Employee stock purchasing program
  • Benefits and resources to support work-life balance
  • AI agents to accelerate impact

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_To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Do you want the autonomy and impact of a startup with the resources and scale of the world's #1 CRM? This is your chance. We're looking for an experienced, creative, and motivated Senior Manager of Product Marketing to join our Sales Cloud team, specifically supporting the Sales Performance Management (SPM) product portfolio.

The SPM team operates like a small, agile business within Salesforce. You’ll work in a tight-knit pod across Marketing, Product Management, and a specialist Sales team, giving you the ability to directly influence strategy and drive outcomes. You’ll partner closely with these teams as you craft compelling messaging and positioning, define our go-to-market strategy, and enable our sales team to win.

What You’ll Do

  • Own the Story: Develop and refine the core messaging, value proposition, and competitive positioning for products within the Sales Performance Management portfolio. You'll translate complex product features into simple, powerful stories that resonate with sales operations and leadership personas.
  • Drive Go-to-Market: Lead product launches and orchestrate go-to-market strategies that generate pipeline and accelerate growth. This includes developing launch plans, driving always-on sales plays and programs, and leading and executing event and workshop strategy.
  • Enable the Field: Create high-impact sales enablement materials and scalable processes, including pitch decks, demos, training content, and competitive battlecards. You'll empower our dedicated SPM sales team to effectively communicate our value and close more deals.
  • Create Compelling Content: Lead the creation of thought leadership and product content that builds awareness and fuels the sales funnel. This could include white papers, blog posts, webinars, data sheets, industry-specific materials, and customer success stories.
  • Collaboration: Build strong relationships across Product Management, Sales and other key cross-functional teams as you align a diverse group of stakeholders toward a common goal.

What We’re Looking For

  • Core Product Marketing Expertise: You have 5-7+ years of experience in product marketing for a B2B SaaS company, with a proven track record of bringing products to market with messaging and driving growth.
  • Exceptional Storytelling: You can distill complex concepts into clear, concise, and compelling narratives for both internal and external audiences. You are a natural communicator, both in writing and in person.
  • Strategic & Hands-On: You can think at a strategic level to define market opportunities and then roll up your sleeves to execute on tactical deliverables.
  • Operational, Data-Driven Mindset. You are meticulous with details, rigorous in how you track business performance, and comfortable using data to guide decisions, identify opportunities, and report on impact.
  • Builder’s Mentality: You thrive in fast-paced, dynamic environments where you can pick up and lead new projects with a high degree of autonomy.

Preferred Skills:

  • Experience with Salesforce products and/or other SaaS and B2B technology platforms.
  • A passion for and familiarity with the sales operations space, including sales planning, incentives, or territory management.
  • Eagerness to explore and apply evolving AI tools to enhance product marketing deliverables.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal.

Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

For Washington-based roles, the base salary hiring range for this position is $155,400 to $213,800.

For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.

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